How to make visitors trust the website

The trust of the website can be expressed as: the degree of trust that the website brings to visitors. It is a kind of psychological effect when visitors visit the website, and it is a kind of fuzzy evaluation that people based on the Internet surfing experience and life experience to the authenticity and authority of the website. This kind of evaluation can influence the browsing behavior of the visitors, and it is of great significance for any website, especially news website, e-commerce website.

Although the credibility of the site can not be measured in specific units, but it is indeed there is a level difference. High-credit sites can win more stable return visit volume and competitive advantage. And the lack of credibility of the site is likely to collapse in a very short time.

So how to improve the credibility of a website? Below we summarize from "website design" and "Network Marketing" two aspects.

First, the Web site design to improve the credibility of the skills

Copyright notice in the design of the website is very important, a non-copyright statement of the site is not trustworthy.

Detailed company introduction (about US) No one wants to do business with "unidentified". In the online trading behavior, the website's company introduction (About Us) page undertakes the task of "structuring the party's trading entity" to the guest. The more clearly you describe yourself, the easier it is to win customers ' trust. The usual technique is: stating the company's establishment time, scale, business scope, purpose, company address, contact telephone, contact person, mailbox, bus route and so on, you can show the customer through the pictures of their company's specific location, façade, office environment and so on.

Detailed contact information such as telephone, email, company address. These contacts should not only exist on the "Company Profile" page, preferably on each page, usually at the top of the page, or in the copyright notice at the bottom of the copyright.

Industry or professional terminology the presence of industry or professional terminology in the text of Web pages helps to increase the credibility of the website.

Case Description The company's business or co-operative cases are listed on the site to help improve the trust of the site.

Customer feedback (message) valuable and relevant customer feedback (mail, message) and so on to help improve the trust of the site.

Affiliate sites Add the same series, links to the same region, or well-known websites to help improve site trust.

Website news on the home page specifically set up an area to publish the company's latest information, product information on the site has a higher degree of trust.

Beautiful pictures, flash, rounded tables, etc. these factors can reflect the company's technical strength and the importance of Internet customers. With beautiful

Web sites are more believable than blurred images and beautifully formatted websites.

To update a website in a timely manner based on a regional object holiday or custom this factor can close the distance between visitors and the site, and can make visitors feel strongly that the site is dedicated to the care of people, and is always updated.

Other humanized design, such as the introduction of relevant knowledge, to minimize the number of customers fill out the form (content) and so on

Second, network marketing to improve the credibility of the skills

It is best to use official language when language is formally promoted to a website or product by email. Taboo sayings, grandiose. Unless it is in the face of special groups or for special purposes.

The use of authoritative media if it is through to the famous website advertising form to promote the site, it is best to choose the more authoritative website as a partner according to their economic strength.

Trust performance: Customers believe in your website/popularity/customer feedback/time-of-mouth/company Details

1 , turn on Web speed

Web page loading speed is very important for the search engine, the reason is that the direct impact on the user to read, the page loading speed of the more slowly the user's patience, and the fact has proved that the user's patience is not very good, so should pay attention to page loading speed, so that users can more quickly open the Web page, browse the valuable information.

2 , authoritative record-keeping information

At present, the major search engines have gradually advocated the filing of information displayed in the search results page, Baidu is now the medical industry has put the record information into the search results to show that the record, including personal record and company record, especially in the medical industry, Not a company's record information is easy for users to generate mistrust some industries recommend not to use personal record, because "public institutions record" or "Enterprise record" more appear authoritative, more rigorous.

3 , reasonable web design

Web design is directly to the user to enter the site's first senses, the direct impact of the user's browsing degree, the significance of the establishment of the site is the user and enterprise information interaction, if the page design of the site does not meet the user's senses, will let the user the first time to create a sense of resistance, thus leaving the Web page, not to mention the Let the user get useful value information through the Web page, not to mention let the product exposure in the user eyeball. Therefore, Web page design is very important, first of all to meet the public user's aesthetic browsing behavior, and then must master the real user's click behavior and their own needs, if the landing page can not answer the user's real needs, then the value of this page is not high, as the webmaster should pay attention, especially promotional products page.

4 , show corporate information

Want to let users trust your site, must be fully reflected in the site enterprise information, especially valuable, have content of information, because this information can further make users trust, so that users feel the site and the authority of the enterprise. Enterprise basic information including the company's development process, contact and increased access to the honor, these directly affect the user's trust, as long as these information more authoritative, then it is easy to let the user's psychological defense line down, resulting in consultation and consumption.

How to make visitors trust the website