How to perform online marketing for highly involved products

In terms of marketing, according to the collection and intervention of commodity information in the consumer's purchase decision-making process, goods are divided into High Involvement and Low Involvement ). Among them, high-engagement products usually refer to products that are relatively expensive and consumers need to pay a large fee, such as houses, cars, watches and high-price digital products. On the contrary, commodities such as ordinary fast-moving consumer goods, such as drinks and shampoo, are relatively low in price, and their functions are clear at a glance. They are generally classified as low-involved commodities.
For consumers, the decision-making process is relatively long if they want to purchase products with high involvement. They may need to collect a large amount of related product information to compare different brands of similar products, in addition, consult with experienced people, and then balance them repeatedly to find an optimal solution among several possible options. The product information is the most necessary information for consumers in the decision-making process of such products. Information inequality is the biggest obstacle that affects sales of products with high involvement. It is also a problem that people who are engaged in sales of products with high involvement need to deal.
In today's Internet era, the network collects a large amount of commodity information and user experience information. Such information is scattered on different websites and sites from different perspectives, multiple items are related to commodities. More and more consumers begin to obtain product-related information from the internet when making purchase decisions for highly involved products. The search engine allows consumers to obtain valid information from massive amounts of information. With search engine tools such as Baidu, consumers can obtain information they need and perform selective analysis to support their shopping decisions.
In addition to products with high price sensitivity, some products with low price sensitivity, such as MP3 and computer consumable products, are subject to large price changes, consumers usually seek product quotation and service evaluation in different markets by using search engine tools out of the principle of saving money and the convenience of after-sales service provision, find the most suitable seller.
It should be pointed out that in terms of online marketing, for the sake of cost, some low-involved products are more suitable for online sales through non-shop network sales. This method is not suitable for products with high involvement. For online marketing of highly involved commodities, you can only find the starting point from the information provision aspect, eliminate the doubts in the consumer's shopping decision-making process as much as possible, and achieve information interaction between online and consumers as much as possible, obtain consumer feedback and provide further consulting services to convert online communication into offline transactions.