Huafan embroidery leg game (People's post and telecommunications news column "Happy Travel Notes" 20)

The company that chooses to develop martial arts games is just to cheat players in "one-day tour" by following the familiar "swordsman", "Hero of the Condor Heroes", and "Xiao Li flying knife" to save some promotion funds

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Text/Zhang shule

Published in the "People's post and telecommunications News" application edition Travel Notes column in July 25

Speaking of the most "commercial mind" in China, there may be no more "WTO entry" than Shaolin Temple. This is not because many gold mines have been developed under the online projects of Shaolin Temple, and they are marching into the mobile game circle.

In my personal impression, this is not the first time Shaolin Temple entered the game circle. At the beginning of this century, when online games were just emerging, Shi Yongxin, a Shaolin font, granted an exclusive permission to an online game called Shaolin Legend. Of course, this game, which has obtained the "genuine" certification, does not stand out from hundreds of martial arts fantasy games in the past, and few people remember it.

However, in Chinese games, Shaolin Temple's "drama" has always been very high, in addition to the various masterpieces of Jin Yong and Gu Long, and the support of martial arts films, it is also because game designers are "not thinking ". Shaolin Wudang power, gossip ...... Basically became a "standard" for martial arts games. Whenever I look at these games that have changed from a swordsman to a swordsman model, I can't help but sigh, professor Chen Plain of Peking University said how biased his book "qiangu scholar Xia ke Dream". It is clear that every Chinese man has a chivalrous dream and the word "Kung Fu, it has also become China's most powerful foreign cultural brand. As a result, there was a general situation of "Liu yongci is a place where there is a well water. Chinese games are marching overseas, so that foreign kung fu fans can also see martial arts "tricks ". However, such an "Event" only exists in the flash of the Olympics "Dongfeng" in 2008, and it does not last long. The reason is precisely because game designers are too brainless.

In the global gaming market, the cultural power of mainstream games has been dominated by the magical style based on Nordic mythology. This has contributed by the movie "Lord of the Rings" and "Harry Potter, there is also the spread of the classic game World of Warcraft. In China, the themes of the Three Kingdoms and Shaolin have given way to magic games. Even though many Chinese Martial Arts Games are advertised, they have begun to turn to the magic style, myth, legends, and even traversal. This makes Martial Arts Games hard to handle.

Why? In fact, it is like having a well without in-depth mining. A magic game looks like a fairy tale, but each game has a complete set of "world views". For example, Warcraft comes from the history of the dragon gun, from various genie cultures, and from the dark complex in the hearts of the European and American people, you can even find a trace of Greek culture. The content of each game is like a textual review, so that you can find the source. In the game, players can participate in a treasure hunt activity, many foreign gamers write fan novels that sell well once printed.

What are Shaolin games doing? Apart from creating various fascinating moves, it is to create various mysterious stories. This seems to have little connection with contemporary martial arts novels, and has little inheritance of traditional culture, and even games that are called born out of Three Kingdoms, Yi and Shaolin, it is just a classic name, battle, and strategy. In addition, it is just a "Popcorn game ". Similarly, domestic gaming fan novels can only be viewed on the Internet, sending time. The company that chooses to develop martial arts games is just to cheat players in "one-day tour" by following the familiar "swordsman", "Hero of the Condor Heroes", and "Xiao Li flying knife" to save some promotion funds, in addition, most martial arts games do not obtain genuine authorization at all.

In a word, the kung fu of Chinese games is basically used on the leg of the flower fist embroidery. [Zhang shule: zsl13973399819]

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