I've been through a failure. Products and Projects (eight): Shoot the head out of the mobile video dating app

* Background in early 2014, the company entered into a controlling shareholder, the company's strategic direction to adjust to the mobile internet. Then the company began to consider the following questions: In the company's existing technology accumulation, choose what kind of mobile internet products? We are doing video, can think of is mobile video calls, mobile video conferencing, hand-live video streaming, remote video education and so a group of people in the communications industry to consider, a lot of direction, but no clue. Later in the meeting, investors casually to everyone raised a point: Said mobile video Blind Date application how? And then found a few of his own factory's little sister survey, said the younger sister is very willing. Although I and the marketing director were opposed to the concept at the time, but the product was started development. * Description First is the definition and design of the product, in the case of investors to take the example: "The product to be entertaining, to do like the non-sincerity do not disturb the same, to everyone is very willing to play this", our communications product Manager began to follow the non-prudential process began to design products, divided into 3 stages: Self introduction, talent show Each stage will choose the desired object, and finally give the matching results; the design is 3 men and 2 women through the pad to participate in activities, can have other viewers to watch, the overall process down is 30 minutes; interface Design reference yy and other host products, there are flowers, praise, boos and so on. Development and then start the development, because we have some foundation, the workload of this product is mainly as follows: From the original hardware media server replacement for the software media server, the development of matchmaking business process, audio and video quality optimization. The main personnel arrangements are as follows: Product Manager 1, Art 1, Android 1, mobile native development 1, audio and video development 2, software Media server 3 people, business Application server 2 people, test 2 people. The schedule is as follows: 3 months completed Android PAD demo version development and development process tense and compact, overtime is normal, and often until 12 o'clock in the evening. We completed the internal network demonstration in 3 months (need protection preparation) and video recording, at 4 months can be very relieved to take out the demonstration (non-public network, carry the self-built environment), in 6 months when the establishment of public environment, users can freely download and use. * Results after the production of publicity video, marketing and sales departments began to promote. Because of the budget, the marketing strategy is to find a marriage website cooperation. After finding a lap at the top and middle levels of several big dating sites, it came to the conclusion that dating sites are not interested in this, at least not now. Market sector decision-making this product does not do project promotion, due to budget problems, nor do self-operation. The high-level relationships that investors have promised before are also not being used for a variety of reasons. This is the end of this personal-oriented mobile video dating app. In order to continue to develop a six-year development of the brothers have a confession, but also for six months of research and development technology has an output, I arranged the art and Android development redesigned a product, remove the Blind date process, did a pure multiplayer video chat technology demonstration products (margin, all markets have downloaded, support Android phones, PAD, set-top box), in the public network to build a demonstration platform, users can download the trial at any time. * Lessons learned this product did not do sufficient market research before launch, since there is a budget problem at the outset, it is decided initially is the project cooperation method, that can start with the product manual to do some informal contact with the marriage company, at least it is possible to avoid this tragedy. Marketing and marketing work starts too slowly, and if this product is identified, the marketing and marketing work in addition to product and research should be promoted in a synchronous way. But the work of the market until the demo to start, this is too late point, which led to the market work is not enough, the conclusion is also set too hasty point. Without the experience of Internet products, it is a good way to copy others ' products. But if the success of the product understanding is not thorough, but may draw the tiger is not the anti-class dog. The success or failure of mobile internet products lies in the details, in the absence of experience, the details of mature products can not understand the nature of the natural can not design a good product. Professional things need professional people to do, you can avoid less detours.

I've been through a failure. Products and Projects (eight): Shoot the head out of the mobile video dating app