Kangaroo on your behalf _ production and economic news _ Sina finance _ xinlang net

Kangaroo on your behalf _ production and economic news _ Sina finance _ xinlang net

Special Correspondent Huang Yu

The idea is actually quite simple. Kangaroo mail almost copied the Ctrip's business model, but opened up another blue ocean-the e-commerce platform of the logistics and express delivery industry.

Chen Wei, one of the founders, told reporters that the idea was just accidental. At that time, many of his friends were engaged in e-commerce, and there was no headache for Logistics Distribution During chatting. The speaker has no intention, and the listener is interested. Chen felt: benefiting from the rapid development of e-commerce, the annual growth of the logistics industry has reached more than 30%, and the turnover of domestic express delivery has exceeded 70 billion last year; express delivery has become an essential process for e-commerce. Why not dig gold in this industry when the industry is not completely mature?

In fact, before kangaroo mail, Chen created a casual Chinese network. The Web website failed to find a business model within a few years. Today, kangaroo mail's Ctrip-like survival model allows Chen to see hope.

However, kangaroo mail is not limited to the concept of "single call center", but wants to be a "Third-Party supervision platform ", it focuses on solving the disadvantages of the current express delivery industry, such as unreasonable prices, damaged goods loss, slow pick-up, and late delivery.

On April 9, October 15 last year, the kangaroo mail platform was officially put into trial operation. With 0.5 million to 1 million of the startup funds. Today, Chen introduced that the company has more than 1000 members, and the number of daily mails has reached more than 1000, doubling the monthly growth. The turnover in March is expected to be at 0.1 million yuan.

"At the moment, the company is still in the phase of burning money. Our cost is mainly spent on Platform maintenance, market expansion, and infrastructure investment. However, after a while, the company's revenue and expenditure will be flattened ." Said Chen.

Ctrip-like Mode

Despite being the first express delivery platform in China, the business model of kangaroo mail is exactly the same as that of Ctrip, that is, the model of group buying price difference. Kangaroo mail extracts commission from the express delivery company by integrating scattered and fast demands.

In fact, the price difference of kangaroo mail on each order is also different. If it is sent by retail investors, the price difference will be large. If it is a company customer, less profits. At the same time, the preferential prices provided by express delivery companies to Kangaroo mail are also determined based on the business volume generated on the monthly platform. "Obviously, the price of 1000 orders each month is definitely different from that of 5000 orders each month ."

In people's impression, the profits of express delivery companies seem to have been thin, but now it is necessary to add an intermediate link, so the profits are not less? Chen has his own understanding of this.

"Although the profit of each express delivery company is thinner than the original one, the business volume of the express delivery company is increasing through the promotion of our platform, and the excess part is the profit ." He explained that when parcels reach a certain number, a break-even point will be formed. After the number of parcels increases, the more profitable the company will be. Just like "The efficiency gap between 10 thousand and 100,000 pieces of a car is obvious ".

Chen Wei revealed that the current average net profit of express delivery companies is about 20%, and the profit of kangaroo mail per order is less than 10%, which is a meager profit. This is to "give the benefits to users and expand the influence of the Platform ".

Currently, kangaroo mail has designed two payment methods: pay-as-you-go and monthly payment. Pay-as-you-go users will pay when the courier comes to pick up the parcel according to the agreement on the Internet, and then the courier company will return to Kangaroo mail. The monthly user will pay for the kangaroo mail directly, and then the kangaroo mail will return to the express delivery company. The billing period is about one month. In this way, the company has a stable capital flow.

Everything starts with hard. Kangaroo mail of "bare-handed" is currently only signed by EMS and Hangzhou Daily Express Delivery companies, users have almost no choice, the mailing location is limited to Hangzhou, the recipient covers the whole country. Chen Wei's idea is to first stabilize the Hangzhou market and then rebuild the model nationwide. "We are in contact with other express delivery companies. It is estimated that three months later, several major cities in Shanghai, Zhejiang, and Jiangsu can cover this area."

In Chen's eyes, the company's current operation is not very mature, and the technical barriers are not high, but as long as the first entry into this industry, the competition threshold will naturally be set up. "For express delivery companies, he can work with one or more platforms at most. Because after the background program is connected, the express delivery company needs to have a person to view the information on the platform. It is impossible to pick up the pieces from seven or eight platforms of fashion. That is to say, if you cooperate first, it will take a favorable position ."

 

He said that Ctrip's business model is also very simple, but because of its early start time and optimized model, it leaves many followers far behind. "In fact, it is very simple. If Ctrip's platform arrives at a hotel, it is impossible for a hotel to host more than 10 platforms, so the first advantage is very important ."

Third-Party supervision

Log on to the kangaroo mail website, select the desired courier company, fill in the relevant information, the courier company will pick up the door. At first glance, this model is like an outsourcing call center of a courier company ". In fact, Chen's further goal is to create a "Third-Party supervision platform" for the express delivery industry ."

He has always stressed that kangaroo mail is a win-win platform for three parties. When earning the price difference, it gives users better services and improves the core competitiveness of express delivery companies. As a result, kangaroo mail has formulated a series of measures based on the analysis of each step of logistics management and network in view of the general order disorder, price competition, and low personnel quality in the express delivery industry.

For example, after a user calls a parcel, the courier does not pick it up. The user has nowhere to complain due to lack of creden. Now, kangaroo mail has added a link at the front end. As long as users place orders online, the express delivery company will have evidence to check. For example, the express delivery company's cross-province branch platform can achieve synchronization through kangaroo mail, this will better meet the needs of long-distance express delivery users. In addition, the original courier door-to-door weighing are based on the feeling of a number, maybe 0.95 kilograms of things reported 1.2, according to 2 kilograms, the price difference may be swallowed up. Nowadays, the weighing after the parcel enters the Warehouse is all displayed on the website through the background program. Users only need to check the weight of the package and fundamentally avoid false components.

"We have a monitoring effect on the express delivery company. It must adjust itself to satisfy our model, otherwise it will lose money ." Chen Wei said. Kangaroo mail and daily express agreement, as long as the user does not pick up the parcel within two hours after the call, or not pick up the parcel within half an hour after the agreed time, this order is free of charge. In addition, object losses of less than 1000 RMB are compensated.

Once the above services can "stick" users and the number of users increases to a certain share, kangaroo mail can undoubtedly bring customers to the express delivery company. In Chen Wei's words, the express delivery company "to win over kangaroo mail as a major customer, we must ensure the quality of service ".

In fact, it depends on another premise that kangaroo mail can develop enough users. According to Chen, the Reuse Rate of kangaroo mail users almost reached 100%, and the monthly membership double. "Obviously, the express delivery industry is so large that more and more people use kangaroo mail, and the business of express delivery companies that do not join the platform will naturally decrease. From the perspective of kangaroo mail, we will only increase the company's additional business volume ."

However, in other words, if the courier company does not buy the kangaroo mail account, even if the kangaroo mail claims that the service is good, because there are few courier companies to choose from; the growth of users will inevitably be unsatisfactory.

At the moment, Chen is trying to bring more express companies to the kangaroo mail platform, and plans to increase to 5 to 6 in the near future. However, this also caused another problem: How much does kangaroo mail contribute to the actual business volume of express delivery companies?

Chen Wei's opinion is that this should be determined based on the overall strength of each company, including price factors, development requirements, service quality, and network soundness, in this case, the company needs to demonstrate a better service attitude. Kangaroo mail's next plan is to gradually expand its network nationwide, and then cooperate with some national shopping websites to embed kangaroo mail as a tool into the website. The advantage is that the buyer and the seller directly select a courier company from the Internet after the transaction, which not only improves the efficiency, but also avoids the process of filling out the ticket. As you can imagine, "it is okay for the seller to fill out a ticket one day, if you fill in one hundred orders, it will be miserable, and Kangaroo mail will be able to solve this problem in the future, because the saved information can be called at any time."

On the other hand, kangaroo mail's current business volume is not high, and its operation is still stable. Will some problems be exposed after the business surge once it expands nationwide? In this regard, Chen said that there is a process to increase the business volume, and the company will promptly handle the problem after it discovers it. More importantly, many of kangaroo mail's businesses are combined with express delivery companies, "We will not commit any further problems they have ".