LBS application: U.S. "foursquare" VS local "Street" (1)

There is a Facebook in the United States, a personal network in China, a Twitter in the United States, and a Weibo in China. They are all on fire.

Later, the United States had foursquare, and China had another street, and they had a fire.

Which of the following is better for foreign original and localized Chinese versions? Which one is more suitable?

In this issue, the HT lab will compare and evaluate the advantages and disadvantages of the "foursquare" in the United States and local "streetside.

I. Basic Information

1, Test environment

Test Device: Iphone 3GS 8G

IOS 4.3.3 ROM 256 mb ram 8 GB clock speed 660 MHz)

Testing Network: Hylinkad Wifi access bandwidth 10 M signal strength 100%

China Unicom 3G signal strength 100%

Test Tool: The Built-in Power and traffic monitoring tool for iOS

2Basic App Information

3, Test data

Iphone 3GS 8G, screen brightness 50%, evaluation cycle 1 hour, evaluation data is as follows:

Note:

* Traffic consumption: The standard is to identify the traffic consumed by a single location.

Foursquare's single location query includes: tips Strategy) browsing, mayor landlords) browsing, 5 picture browsing, Google map location and route query self-driving and public transportation ).

The query of a single location on the street includes: Strategy browsing, 4 picture browsing, and location locating on Google Maps. Route query is not supported.

* Stability: In the evaluation cycle, foursquare experienced a second retreat and two times next to the street.

Ii. Features

The evaluation of features is subject to the usage habits of Chinese users:

Note:

*Search Results:The search distance is 2km MB and, respectively. The results of the two apps are not much different.

*Discount info:Foursquare does not have a separate Chinese version, so there is no promotion information.

* Sign-in service:Foursquare can only sign in within the search range. manual input is required for field sign-in, which avoids the possibility of "false sign-in" to some extent. You can search the location of the field and sign in at the street, this facilitates "false sign-in. Both of them are encouraged to sign in from other locations.

*Memo:Foursquare has To-Do-List, which cannot be implemented on the cell phone side.

*Sharing Interaction:The interaction between the two apps was not obvious, and they were not developed into a comprehensive application of LBS + SNS as developers expected.

*Entertaining:In China, no game function is available. The medal service is categorized into community services)

*Fit between product design and user needs: The ratio of the number of features actually applied by the APP user to the number of features provided in the design. This evaluation item reflects the fit between the functional design of the APP and the user's needs. For example, the "location" function provided by the street does not have much value for use.

There are not many Community functions in these two LBS applications;

In addition, the 20% game function officially mentioned by foursquare cannot be implemented in China. This function is also unavailable on the street.

The overall evaluation data shows that LBS applications are still dominated by location services.