On the Chinese Valentine's Day, I learned about holiday marketing with Baidu.

Today is the legendary Chinese Valentine's Day ". Chinese Valentine's Day is the most romantic festival in Chinese traditional festivals. On Chinese Valentine's Day, single children's paper still have to study hard. Today, let's study with Baidu. Baidu searched for "Tanabata". We can see a special case on the theme of festivals. Let's analyze it one by one.

First, the theme should be clear and the structure should be clear.

The topic of Baidu 2012 Qixi is "Looking for love that suits you on Qixi, around this topic, we planned four love paths with four age groups as clues and four activities: "chatting with everyone", "Listening to our love songs", "Measuring love distance", and "Chinese sentiment View, with the introduction of "Chinese Valentine's Day", "Chinese Valentine's Day gift", and "Chinese Valentine's Day greetings", the author made an entrance for his encyclopedia and knowledge. Clear themes and clear structural layers can focus users' attention, making users feel that the content is rich and there is no way to start. giving users a clue that matches the subject is helpful for users to browse the desired content more conveniently, to improve the reading experience, Baidu Qixi takes the age group as a clue, which not only closely links to the subject, but also expands the audience and attracts the attention of people of all ages over 18.

Second, make good use of psychology and make content based on users

"18-25 years old" "25-30 years old" "30-45 years old" "After 50 years old" represents a large difference in the user group's views on love and focus, and is good at analyzing users' psychological characteristics, determining themes and deploying content based on users' needs is the king of attracting users. The three major theme standards for the four age groups are love guidance, pop songs, and hot topics based on the themes respectively, it corresponds to three different types of Baidu products that Baidu Knows Baidu experience, Baidu listener, and Baidu Post Bar respectively.

Let's look at the themes and special content of different ages: "18-25 years old"-Qingyi love. The theme captures the characteristics of this age group's users who are pursuing fashion and are interested in novelty and things and chooses the love distance test, it is also the only age group with independent content, because this age group is an active online group and is also a user with a strong interest in love and other topics; "25-30 years old"-Where should we go if we are single, in this age group, there are a large number of young people who are single for various reasons. They are suffering from the loss and desire of love. They are forced to get married, the shadows of past love failures, and the inability to fall down, the topic marked "one sentence, let fall in love with you downstairs" in the diagram at the entrance of the post bar. Although it was a bit whimsical, it could be confusing; "35-50 years old"-time never took love, most of the users in this age group have been married and have passed the honeymoon period of love. There are some unsatisfactory problems, such as getting married and smoking, lack of care, and pressure of life. At this time, some guidelines for keeping love fresh and romantic love songs are essential. Of course, hot TV series are very likely to resonate and discuss with these users. There are not few theme posts; "50 years old and above"-Thank you for your years of companionship and agreement Happy life is the hope of thousands of lovers, through the ups and downs, hand in hand the most beautiful love of life.

　Finally, integrating products into special topics is a good idea for holiday marketing.

Baidu Knows, Baidu experience, Baidu map, Baidu Post Bar, and Baidu listener. The whole topic is composed of Baidu products. However, if the content is properly selected, product matching is not far-fetched, tell users the reason for using these products on the Chinese Valentine's Day. users know and let users know, and users use and teach users to use these products, active and proactive product push is required in special marketing.

On the seventh day of the Chinese Valentine's Day, we wish the world a lover and a hundred years of friendship. If we are single, we must study hard and grow up every day to meet our destiny. Today, Baidu teaches us how to do theme.