The following is just their own about mobile platform application products and pure application products embedded some thinking, please make a lot of bricks.
For the immediate entry into the application and generate commercial profits, mobile phone applications can be divided into platform application products and pure application app products .
The former refers to the establishment of a platform, the accumulation of a large number of users, until the discovery of the market will then pour this batch of user traffic into which, QQ as a representative,
The latter refers to the registered users can directly through the software and business transactions generated interest, with the United States network, drip taxi as the representative
is the platform type and application type must be so independent? Are there any possible junctions between them and the possibility of mutual infiltration? How do you embed it if you have interaction? I think it's all possible.
First, the fragmentation and centralization of trivial time is gradually increasing. Trivial time includes bus (bus, subway), car, meal time before meals, toilet, etc. fragments of time more, may be in the previous
Fragmentation time is still using a product, the next fragment of time in the use of B products, because we have different hobbies, psychological factors such as differences in the use of products before and after the different. But all the fragmented time
Stacked together, you will find that there are still a lot of, a bit of concentration of the feeling. So if embedded in the platform of pure application, the concept of embedded platform in the application, the player in a software switch, it is pretty
Easy and quick, and easy to get the resources you want.
Second, the circle is becoming apparent. If the function of a module in a product is not particularly strong, then B products can be specifically for this module to form a product, similar applications to find applications, in demand
Looking for demand. For example, shake a shake if said as a small part of it, then Mo Mo will enlarge it, the user's positioning more accurate to meet everyone to find friends, chat other users.
Wish: All kinds of app refueling, leading the internet!
"Product penetration: The embedding of mobile platforms with pure app apps"