SEO is not just an external chain specialist

With the popularization of network promotion, many companies place great importance on the resources of search engines, so SEO is a slightly gray career. SEO literally means search engine optimization, however, most people prefer to regard it as website operation optimization,

With the popularization of network promotion, many companies place great importance on the resources of search engines, so SEO is a slightly gray career. SEO literally means search engine optimization, however, most people prefer to think of it as website operation optimization, because most SEO is not only responsible for ranking website keywords in search engines, but also for maintaining website security and servers, website record filing, and so on, but also some network promotion work, copywriting work, writing soft files and so on. SEO is not only for search engines, but also for website scalability. Therefore, SEO needs more comprehensive scalability.

1. security maintenance

Website security is an important criterion for search engines to determine websites. Sina NetEase's high-weight websites must have the highest security level and will not be hacked, on the contrary, if a website is always hacked, it will affect the search engine's evaluation and user experience. Therefore, knowledge about website security is very important for SEO personnel.

2. server configuration

Generally, companies purchase independent hosts to place Websites. server configuration is very important for website operation. safe and effective configurations not only defend against hacker intrusion, but also save bandwidth, avoid exceptions such as bad request. In addition, the rational configuration of pages such as 404 is conducive to the search engine's evaluation of the website.

3. Database

Websites often encounter upgrades, migration, or SQL injection. if you understand the database, you can solve the problem by yourself. if you do not understand the database, you can contact a professional, after all, there are not many SEO talents who understand databases.

4. edit the text

Nowadays, search engines are increasingly focusing on website originality. Therefore, many SEO engines have to write articles by themselves to improve the quality of their websites. this forces SEO to learn more about their own industry, at the same time, I have also developed my own documents, and some will find some articles for pseudo-originality. however, to ensure the quality of the website and user experience, I suggest you do not use pseudo-originality as much as possible.

5. Data Analysis

Now is an era of big data, SEO and no exception, the current webmaster is very happy, because can get a lot of data from many webmaster tools and website logs, this data is very important for SEO. every month, we should make data reports for analysis. after extracting more and larger data, we can find many rules, through these rules, SEO can be guided.

6. communication and cooperation

Many people think that SEO does not need to communicate with other departments. In fact, this is a big misunderstanding. SEO of large companies must maintain communication with other departments, including webpage design, marketing, channel Sales, etc., and even need to communicate with the general manager, only by integrating SEO into the overall operation, in order to truly play the SEO benefits.

With the introduction of Baidu's new algorithms, SEO has gradually become more and more different from external chain specialists. only with more comprehensive capabilities can SEO become an excellent SEO. This is a blessing for the SEO industry.