Sohu media becomes the strategic core of Sohu news Client

In the mobile Internet market, all four major portals have regarded the development of news apps as the core of mobile strategies, especially Sohu. Compared with other news apps, the most prominent highlight of the Sohu news client is its active self-media strategy.

Throughout the mainstream news client products in China, Sohu attaches the greatest importance to self-media team building, especially the first national food self-Media Alliance established in March this year, zhang Chaoyang personally helped him to show his importance to the news client. Then, the operation of Sohu food and goods from the Media Alliance became a topic of attention in the industry.

Many people may wonder why Sohu first needs to create a "food and goods from the Media Alliance ", previously, I explained in the article "Sohu news client is Mao Youxian's first food and goods from the Media Alliance. If a consortium is established, it must be operated continuously, which requires a cohesion to bring the consortium together.

In fact, people familiar with the Sohu news client should be clear that currently Sohu news client is mainly divided into two parts, one is the content operation team focusing on the news product itself, the other part is responsible for the development of self-media businesses with the characteristics of Sohu, and the establishment of the food and goods self-Media Alliance is precisely the main responsibility of the latter.

The Independent Team is responsible for the Self-media business, making Sohu's self-media continuously blossom results, especially the establishment of the food and goods self-Media Alliance is a bold attempt of Sohu's self-media program, at present, the food and commodities Media Alliance has attracted more than 100 food and media people from more than 1200 cities across the country, covering gourmet food, food reporters, food talents, and other senior foodies, including Cai LAN, Dong keping, Han Yifei, Zhang Xinmin, and other food giants.

We need to know that it is not easy to maintain a self-Media Alliance with a scale of 1200 people. To gather people together, we must make these self-media people have a full sense of participation. A large-scale food activity is inevitable. Sohu's self-media program has recently created a half-year National Food Self-media activity called "Searching for fresh notes". 700 members of the alliance will participate in the event, which will officially begin in December middle August.

The coastal lines, Jiangsu and Zhejiang lines, spicy lines, Southern Lines, desert lines, and Northeast lines of "search for fresh records" will run throughout the country.

Coastal lines include: Qingdao, Weihai, Yantai, Dalian, and Qinhuangdao coastal areas;

The Jiangsu-Zhejiang line covers: Shanghai-Hangzhou-Ningbo-Wuhu-Nanjing;

Spicy line: Wuhan, Changsha, Chengdu, Chongqing, Guiyang, and Kunming;

The southern line is the Fuzhou-Xiamen-Guangzhou-Shenzhen-Sanya region;

The desert line is located in Xi'an, Lanzhou, Dunhuang, Xining, Yinchuan, and Tibet;

The northeast line consists of the Shenyang Changchun Harbin Hulunbeier Mohe region.

At present, many catering companies on this line are eager to throw the invitation to the Sohu food and goods Media Alliance, this scale of Self-media dispatch is a rare marketing feast in the eyes of sellers. However, I think many delicious things are hidden in the mountains and forests. Even though they are more delicious, however, it is not possible to launch another group of home food team to explore more traditional foods and invite more users to participate.

Now, you may have realized that the biggest feature of the Sohu news client is the construction of Self-media content. The self-Media Alliance for food and commodities may only be the exploration of Sohu, if the success of "search for fresh notes" occurs, the following self-media alliances, such as cars, mothers and children, tourism, and fashion, will not be long before they will appear.