Some SEO concepts you need to understand

If you have a website or an independent blog, or how much you work on the Internet, you must be familiar with SEO (search engine optimization. This article lists the most common terms and concepts in 20 SEO fields. if you want to familiarize yourself with them and learn more about them, read on. Of course, if you know nothing about it, you can use it as a tutorial, or you can ignore this article directly.

If you have a website or an independent blog, or how much you work on the Internet, you must be familiar with SEO (search engine optimization. This article lists the most common terms and concepts in 20 SEO fields. if you want to familiarize yourself with them and learn more about them, read on. Of course, if you know nothing about it, you can use it as a tutorial, or you can ignore this article directly.

1 .? Search engine marketing (SEM)

Search Engine Marketing (SEM) is called Search Engine Marketing in English. it refers to Marketing services and products through Search engines. There are two types of search engine marketing: Search engine optimization (SEO) and paid Click (PPC, Pay-Per-Click ). Search engine optimization (SEO) refers to paying click (PPC) by optimizing websites and pages and letting them be displayed on the search results page) you can purchase a search engine and click it to bring the user to your website. (Usually) these clicks are from the "sponsor link" on the search results page ).

2. Backlink)

Backlink, also known as "" "" and "simple link", refers to a hyperlink that directs from other websites to your website. Reverse links are important to SEO because they directly affect a webpage's page level (PageRank) and its ranking in search results.

3. page level (PageRank)

PageRank is an algorithm rule that Goolgle uses to evaluate the importance of a page relative to other pages. The most basic meaning of this algorithm rule is that if A link on page A points to page B, it can be seen as A trust or recommendation of page A to page B. Therefore, if there are more reverse links on a page and the weight is higher based on the value of these links, the search engine determines that such a page is more important and the page level (PageRank) is higher.

4. link bait (bait chain) (Linkbait)

Linkbait, as its name suggests, is a content that exists on a website or blog in order to attract as many reverse links as possible (to increase the PR value of the website. Normally, the content that serves as bait is text content, but it can also be a video, an image, a quiz, or other popular content. The most typical example of bait content is "Top 10", because such content is very popular on some social websites and becomes a hot topic: ).

5. Link farm)

Link farm refers to many websites (usually a large number of websites). to improve the composition of similar workshops or workshops, by linking each other to improve the page rating of each website of the group. In the early days, this method was very useful, but now it has become a shame to cheat (and may be punished ).

6. Anchor text)

Anchor text refers to the text that can be clicked on a page in the reverse link. the keywords are of great help to search engine optimization (SEO, because Google will associate these keywords with your content.

7. link property-NoFollow

Nofollow is a link attribute used by the website administrator to tell the search engine that they are not voting for the website to which the link is directed. Such links may also be content created by website users (such as links in blog comments), or a paid transaction link (such as links of advertising or sponsors ). After Google identifies the NoFollow attribute of these reverse links, the contribution of these links will not be included in the page rating and search result ranking algorithms.

8. Link Sculpting)

Link Sculpting allows the website administrator to set properties for reverse links of other websites on the website. For example, the administrator adds the Nofollow attribute to the link, which allows the administrator to decide whether to use his website to increase the page rating for a specific website or not to help a specific website improve the page rating. However, this practice has little impact, because Google has decided to use its own algorithms to determine how to process the Nofollow attribute of the link.

9. page Title (Title Tag)

The Title Tag refers to the Title of a page, which is also the most important reference of Google search algorithms. Theoretically, your page title should be unique and include as many keywords as possible in the page content. You can view the title of a webpage at the top of the browser.

10. Meta Tags)

Meta Tags (Meta Tags) and general page titles are mainly used to provide search engines