The game wants to sell well, try the beauty to save the hero (people's Posts and Telecommunications newspaper column "Happy Travels" 58)

Some female players do not find a suitable female role in the game of the realist route, so they often choose male image to appear in the game. But that's better than the pseudo-Niang, isn't it!

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Wen/Zhang Shule

Published in the "People's Post and telecommunications" application version of the Travel News column, June 5

After discussing the topic of "Heroes Save the United States" in the previous column, some readers asked on Weibo: "Isn't there a game where beauty saves heroes?" "Here, I can be very responsible to say that I did not play such a game, but I believe there may be such a game." In fact, if not so strictly speaking, "Tomb Raider," the heroine Laura as the protagonist of the game, once involved in the rescue of the male link, can also be one-sided understanding as "beauty Save the Hero", although this is debatable.

Most successful games designed by Shigeru Miyamoto Go "heroes Save the United States" route. In a media interview in 2013, he spoke of the possibility and difficulty of a dramatic reversal of the "Beauty Rescue Hero" in the game, "the introduction of female roles in the game, especially in Nintendo's games, the introduction of the role of female roles in saving men, must make them appear natural in the game." "For Shigeru Miyamoto, the development of a" beautiful rescue hero "game, is still in the" if possible "state.

To put it bluntly, the story in the game should make sense, allowing the player to accept it naturally. and set the "Beauty to save the hero" such a plot, the reason is very simple, not to let the plot has a variety of development, but want to expand the player team, so that more women players more willing to play the game. In short, it is the development and precision marketing of the game's target population. However, the number of girls who like to play games is too small compared to men, especially in the early days of the development of video games. In that interview, Shigeru Miyamoto bluntly that "King Kong" was originally for the development of the arcade, and now is different, when few women went to the game hall, so at that time he did not think of women as a role to design games.

From this point of view, we can start to look at the aforementioned "Tomb Raider" is actually a full-color male * * *, although the protagonist is female, but the character is based on the male aesthetic needs as a factor, set a more easy to attract young group of spice image, together to treasure and adventure, This has led to a disruptive innovation in action games, culminating in a great success.

There are so few female players that the game designer, especially Shigeru Miyamoto, is not willing to take the plunge. Even the main "sell Moe" style of many casual games, such as music, dance games, styled for women * * *, from the strict sense, but also only relatively suitable for female players only, but this is enough for this kind of game to add a lot of users.

"I learned from the Mario Racing princess that some female players have the idea of trying to manipulate women's roles. "Shigeru Miyamoto's statement, in fact, also illustrates the desire of female gamers." I learned that some female players could not find a suitable female role in the game of the realism, so they often chose male image to appear in the game.

Speaking of this, I suddenly think of the word "pseudo-Niang", it was originally popular in China, not because the male in the TV talent show on the crossdress, but in the rise of online games, because you can choose female role, many male players put their role in the virtual world to "degeneration", the results make a lot of jokes. For example, many male players to a female image of the role of great dedication, but found that the other side is actually a core real man, so with the Japanese anime "false Niang" a word to be "denounced."

It seems that the "beauty Save the Hero" game, although there can be, but at least not really memorable. Please note that this is the blue ocean market, which may have "half the sky" of the "True Blue Sea".

——————— from the media introduction ———————

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The game wants to sell well, try the beauty to save the hero (people's Posts and Telecommunications newspaper column "Happy Travels" 58)