In recent years, with the help of the Internet commercialization model transformation opportunity, a wave of foreign capital has been involved in China's clothing market, and cross-border e-commerce is also booming. Undoubtedly, this has opened up a new channel for export enterprises that once suffered from global economic fluctuations to face global buyers, so as to avoid the impact of the macroeconomic environment. Recently, HAUTTON, a well-known e-commerce men's fashion brand, has ushered in the first round of angel investment, according to domestic media reports. Michael Zeidner, an American partner of haudon's foreign trade business department, has reached a haudon brand partner with Zhong gaohui, founder of haudon brand, through two years of cooperation. According to insiders, Michael Zeidner invested $8 million in HAUTTON in his personal name to open the HAUTTON international market. Michael Zeidner, an American, has been engaged in global procurement, helping foreign customers to purchase products required in China. In the face of external concerns about HAUTTON's investment, he said that he has taken a fancy to haudon's market potential and is willing to build a men's fashion brand together with haudon, relying on rich overseas management experience, yundun will provide management experience and support for integrating resources. He said: "I have a deep understanding of haudun for two years of cooperation. HAUTTON has always advocated killing mediocrity and enjoying the lives of men. I have seen this spirit from their product quality and detail services, so I am willing to believe HAUTTON ), HAUTTON investment )! HAUTTON has more than 60 agents in Europe and Asia. It sells bags, men's shoes, and men's wear. HAUTTON has unlimited business opportunities! Some analysts pointed out that this investment will be of great significance for HAUTTON to expand and upgrade its own business in the future, and to integrate resources and expand marketing channels! It is predicted that HAUTTON will further increase R & D and promotion of men's fashion products in the future and inject new vigor into the taste style of men's elites! |