The management thought of the Bluetooth single-chip computer backward person

With the development of wearable devices and Internet of things, the crowded MCU market still attracts many new players.

For the new players, the old rivers and lakes naturally will not be taken lightly, will use the accumulated market and customer advantage for many years, squeeze new players living space.

New players also want to survive, can do this:

1. Focus on one or two areas of advantage, with full technical support as the conditions, two major customers in the industry to establish cooperative relations

the choice of advantage areas is important. One, this field has its own customer accumulation, second, this field is not too obvious monopoly, there is the possibility of becoming a leader.

For example, audio is the dominant area of CSR, where CSR occupies too much advantage and can be abandoned in the short term for demo-level support only.

as in the Bluetooth keyboard market has a customer relationship, but there is no obvious monopoly in this field, can intervene in this field.

There are housekeeping skills fields to stick to! In 2007, Nokia was the absolute leader in functional handsets, but when the market turned to touch-screen smartphones, Nokia did not change its mind in time, and as the smart machine gradually replaced the function machine, Nokia's leading position was replaced.

The objective of this phase should be practical, practical, and strive for a firm footing.

2. Add a new feature to pursue more markets

Add a new feature to attract a number of new customers. Do market research for new customers, choose development ability, need to support less customer cooperation.

This phase of the goal is conservative, and small breakthrough.

3. Seek agents to reduce the use of internal research and development and support personnel

After the first two stages, in the market already has a certain status, can choose high-quality agents, share to them, let them participate in two times development, and then face the broader market.

The Bluetooth standard is an overly complex standard since its inception, a standard that attempts to contain all of the application scenarios. This standard not only provides the mechanism, but also provides the strategy. This standard has a complete and closed system, and such systems are usually more bloated.

the person who does the Bluetooth, over time, the thought is accustomed to do many and whole, but is not few but good. At the same time, there is less consideration in terms of cooperation and borrowing power.

The management thought of the Bluetooth single-chip computer backward person