Two "kids" SEO and PPC for search engine marketing

When I was planning to blog, I also worked as a technical department manager for a certain network company. every day, I repeat the mechanical cycle from nine to five, that was the time that gave me more time to focus on bidding technology. because I was born from SEO

When I was planning to blog, I also worked as a technical department manager for a certain network company. every day, I repeat the "mechanical cycle", that was the time that gave me more time to focus on bidding technology. because I was born from SEO, therefore, in actual bidding operations, there are many similarities between the two and the beauty of search and marketing!

Search Marketing is currently the most direct and efficient marketing method. in the post-search engine era, people are already using search engines as the first entry to the Internet, as a result, people will search and find what they need through the breakthrough of the search engine to meet their search needs. Where there is demand, there is a market. Naturally, search engines have become the largest distribution center and the largest precision demand market on the Internet.

Where there is a market, there is a business model. The three sides of the business model of search engines are: search engines, merchants, and netizens who need them! The biggest difference between marketing and sales is that marketing involves first-in-demand products and services, and sales is first-in-first-out products and services. The emergence of search engines completely breaks the inherent game rules. we can see the various requirements of searchers through the search engine. of course, more importantly, it is aimed at the various requirements of our existing products or services, we can perform precision marketing based on the various requirements related to our products or services!

Two important carriers of Search Engine Marketing: PPC and SEO. I used to make them two "children" of search engine marketing ". SEO can be said to be a qualified website's essential characteristics and necessary work, because it is a website's self-ecological cycle system; PPC is the most direct and efficient marketing method, because of its high flexibility, you can directly present your marketing ads in front of the "vast" search needs, and adjust marketing strategies and display them instantly at any time! SEO and PPC complement each other. SEO is a long-term battlefield, and the long-term operation power is huge! PPC is real-time and can be easily used in the long term and short term! Pay attention to the ROI of an advertisement )!

Next, we will talk about the interconnection between PPC and SEO. in terms of the mainstream domestic search engines Baidu, the Fengchao system of Baidu bidding is the most frequently used PPC advertising system in China, when advertising, we actually have many factors and links that are actually linked to SEO.

For example, there are several characteristics that need to be possessed of high-quality ideas that are frequently improved in our Adsemer bidding technology courses:

A reasonable number of blushing times, smoothness, and advantage to attract clicks;

A reasonable number of blushing times is used to attract more searchers' attention and more clicks in the first place;

Fluency is used to make the ad idea more readable within a limited number of words and attract more clicks;

The product or service advantages and selling points are highlighted to attract more clicks.

These three points are precisely for a common purpose to attract more highly relevant clicks. at the same time, this is a factor for search engines to determine the quality of advertising. Go to SEO. if the title of a website's homepage or inner page can also have these excellent characteristics, will it also add points?

The creative task is summarized as follows: attracting as many clicks as possible at the first time! Okay! The idea meets the conditions. next we will talk about the landing page. PPC advertising focuses on the relevance of landing. the landing page must be highly correlated with the creative ad to further pave the way for traffic conversion, just think about the creative advertisement and talk about A. on the landing page, it is indeed B. Such an advertisement is useless except for wasting advertising fees, therefore, the relevance of the landing page, as well as the text and content design of the landing page are all very important, which directly determines the quantity and quality of the next consulting process.

To SEO, our page title introduction is very consistent with the red, smooth, attractive characteristics, then, after the page is optimized and external links are built, the page's natural ranking is well ranked, but we ignore the marketing nature of the text design (note: The ranking is good, marketing text is not necessarily good !), The viewer entered our landing page and was not attracted by our Copywriting. in this case, it will actually waste a lot of intentional traffic. the hard work in the early stage will bring us a low-quality conversion, the loss is not worth the candle, and SEO does not have the flexibility of PPC, even if you want to make up for it, re-edit the content of the webpage text, you may have a change, when the search engine is updated next time, your ranking will disappear. Therefore, in combination with the PPC idea, we need to set the relevance between the webpage title and the landing page text when preparing for optimization, so that we can get twice the result with half the effort in the future!

The above uses the influence of the creativity and landing pages to give a simple example to illustrate the interconnection and connection between PPC and bidding, we must integrate and flexibly use the search and marketing services. The development direction of search engines is to provide users with high-quality content. Therefore, we can do any marketing work around search engines for this purpose, as for details, you can continue to ponder, research, and summarize.

We always position ourselves as a search marketing practitioner and break through the "Ren du" pulse of search engine marketing. it is the right way to use the products or services we want to promote efficiently! The "strong and healthy" training of the two "children" of search engine marketing is a task we must complete with high scores to do a good job in search engine marketing!

This paper first Adsemer search marketing technology blog: http://www.adsemer.com/all, welcome to reprint, reprint please indicate the source. Thank you!