View the current situation of domestic consulting companies from the "useless knowledge management theory"-Question

Reposted from colleague l's original article, continued 《View the current situation of domestic consulting companies from the "useless knowledge management theory"-Introduction"

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I wrote the story above. The main reason is that I have met many such customers during the current pre-sales and consultant work, they believe that "Knowledge Management is not as useful as advertised by manufacturers and consultants ". Some of them are affected by this problem, and the consultant company is not able to make any effort. Finally, they find that the payment and return are not proportional. Some of them are an understanding of their peers and competitors.

Presumably, all the roles in the above story can be directly integrated into the real-world knowledge management project. To be honest, I just want to map a large number of hard injuries existing in domestic consulting firms. It is not easy to say that the company is positioned as a sinner to spoof users, but I think both corporate customers and industry participants should face up to these problems:
1. Limitations of the business consultant Implementation Model

The consulting industry has a pretty beautiful saying: "We don't directly give the customer the final solution, but we find the solution together with the customer ". However, we can see that the current high-value positioning and profit requirements of the consultants have clearly defined objectives for project cycle control, we can simply think that the implementation strategy is "short, smooth, and fast ". I have even seen that many of the consultancy departments of the vendors have signed contract terms on the basis of completing the rated workload or work content. As for whether the project is successful or not, it is not within the scope of its responsibility.

The most critical issue is the "production model" of the consultant's results. Although it is called "we are looking for answers with customers", the best practice of consultants is to first find a "standard mode" in an industry or related field ", no matter whether you have experience in this industry or not, you can "Apply" to the customer's actual situation, find the gap, and then formulate the specific implementation content and implementation methods. If you need to refine, according to the general project scale and cost investment, can be refined to a major business process of the enterprise is good, there are problems with users' operation habits, specific work processes, and development directions, let alone the right remedy.

The phrase "every line is like a mountain" is not a problem in the eyes of many knowledge management consultants, but it is just a core issue. The mountain "barrier" is not the least, but the existing implementation model obviously limits the role that the consultant should play. The customer not only needs a teacher holding a textbook, it is a long-standing table.

2. The importance of integrating knowledge management with the customer's actual business

No matter how to increase the value of knowledge management from the perspective of project initiation or publicity, the implementation of knowledge management in enterprises often fails to reach the "strategic" level. The main problem is that the value of knowledge management for business improvement is itself a long-term investment and development process. You are welcome to say that various domestic industries are impetuous and eager to enter the status quo, it determines this fate. By combining knowledge management with enterprise development strategies, we can establish a system for evaluating the performance improvement of knowledge management. To be honest, it is impossible for domestic enterprises to invest in habits. Therefore, knowledge management is easier for domestic enterprises to successfully experience, often at the tactical level, that is, in improving the efficiency of employees' daily work, so that users can have a clear perceptual knowledge.

The so-called "tactical" problem refers to the need to apply knowledge management methods to the practical work process of very detailed details, in this case, can you simply find out how many hours of interview with the business backbone or department leaders during the consultant's implementation process? This answer does not need to be analyzed in detail. Therefore, we can see that many smart customers did not mention knowledge management, but they embedded the knowledge management content in actual business process planning and application system design, although it is far from reaching the realm of "knowledge management for all", it has actually achieved its goal in a proprietary field.

3. The solution provided by the consulting company "attached"

Some consulting companies also have their own knowledge management software systems, which can be packaged into an overall solution of "service + software" and pushed to customers by the consultant, either as a "gift" in a highly competitive project, attracting users to pay for it.

According to the importance of knowledge management in tactics, we can see that knowledge management is not an independent production or management system. If it cannot be well integrated into the existing operation interface and business process to become an independent application system, you need to specifically "manage knowledge for Knowledge Management ", in this way, the end user will only need to work with extra sweat. Users suffer from their own benefits. The effect of knowledge management is at the stage of leadership's attention, and it has been a time of great popularity. After a period of time, there will be no motivation for long-term improvement.

Therefore, this free or low-cost "Fast Food" knowledge management product is at least in the current stage and is not a good solution. What the customer really needs is to integrate the customization into the actual business process and the "knowledge management module" in the application system, not only to meet the interface style, response speed and accuracy requirements at the operation layer, it is also necessary to simplify the process of entering and refining knowledge information.