Want to improve the page conversion rate? Try these 16 UI tips

The user Interface,ui allows users to get the most out of the user interface, thus improving conversion rates (conversion rate), in other words, a good UI creates a win on both the use and the sales level. UI designer Jakub Linowski lists 16 tips for improving the UI, and the list continues to accumulate, and interested readers can subscribe to his newsletter and get the latest UI tips at any time.

　　1, single-column type is better than multi-column

The single-column type allows you to master your own content, from the top to the bottom one go, to guide the reader with stories, and ultimately to lure them to "take action" (call to Action, the CTA, meaning download or consumption), while multiple columns can cause the reader to be distracted.

　　2, do not opening remark sales products

"Kei" to the user, the intention of the sale should not be designed too obvious. A small offer or gift will bring great help to future sales.

　　3. Unify similar functions to avoid fragmented UI

When browsing the site, we often see a variety of elements or features, but their function identical, and similar options too much, will only improve the user is at a loss. If you find that your site has a different type of repetition of the same functionality, you might want to consider re-designing the UI to integrate similar functions. Pedagogical Gardening "customer Service (customer service)", "contact us (Contact us)" is actually the same meaning, should keep an option is good.

　　4. The user witnesses or presents the sales evidence

"Social identity" (social proof) is a good strategy to stimulate the conversion rate, and then how the hype is only self-glorification, please user witness or digital evidence to be effective.

　　5, the main purpose, please repeat the emphasis, do not mention only once

If you want the user to click on a link or a button (such as purchase or download), do not appear only once, you can consider the single-column page on the top and bottom, or on multiple pages rendered.

　　6. Clearly distinguish three functional (clickable, clicked, Plain text) elements

Clickable elements (links, buttons), clicked elements, plain text should be separated from each other by color, depth or contrast, so that users can browse the site unimpeded. For example, on the left, the blue font is a link, the black font is the option that the user clicked, or the page the user is viewing.

　　7. Highlight the recommended program

If the service has a variety of options, please highlight the most recommended scheme, such as the left image will be "product x" special amplification, Y, Z Zoom out.

　　8, good intentions to remind vs. Abrupt confirmation

If a user changes an option, a line of text reminds them that they can "recover", without the hassle of designing a "reconfirm" pop-up window. Because most of the time the user's actions are conscious, the latter is too abrupt, which may make the user feel corrected and create an offensive feeling.

　　9. Clearly describe the target group

Describe a group of people who are suitable to use your services or products, and can link to more similar traits, while also allowing them to feel their uniqueness.

　　10, affirmation, avoid indecision

The tone should be direct and affirmative, indecision is taboo, if the message appears "Maybe", "interesting?" "," want? "There may be room for improvement in the display of self-confidence and emphasis on authority," he said.

　　11, the use of strong contrast

CTA should be different. Use hue, depth, complementary color, etc. to separate the CTA from other web elements.

　　12, the birth location of the product

Explain where you, your products or services come from, as in the self-introduction of the general, to give a humane feeling of kindness, but also stressed that the origin may bring quality assurance effect.

　　13. The more simplified the form problem, the better

Registration forms too miscellaneous, users tend to be impatient and halfway give up, the problem as small and streamlined.

　　14. Don't hide the options.

The drop-down menu does not occupy space, but makes the options more difficult to detect. The problem with a drop-down menu is predictability or time (such as date of birth) or geographic location that is familiar to everyone, and the important question options related to the product or service, preferably on the page's obvious location.

　　15. Consistent and Smooth page

Don't let users create "already rolled up pages" without actually seeing the illusion at the bottom at all. Create a visual style or rhythm that allows users to navigate through the entire page without wasting their labor.

　　16, do not distract the focus

If the only purpose of your Web page is to trigger a user's volume to the bottom "take action", then any links placed in the middle may cause them to be distracted and even take them away from your site, so be careful to arrange the number and location of links.

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