Website analysis: System email experience design

My mailbox receives many system emails every day. Some are online shopping order status notifications, some are website activity promotions, and some are social media website message reminders. I believe everyone has the same troubles as me: why are there so many spam mails! Overwhelmed my important emails! Thank you !! Are you thinking about us !! In fact, from the interaction perspective, there are still a lot of learning areas for these emails. As the saying goes: we must have our teacher. From the good, and from the bad. So today we will analyze these emails together.

Let's popularize several concepts of email first (brown words are excerpted from my colleague's heidi blog-making email more powerful ):

　　Several important assumptions

1. Few people are willing to read long emails-unless you tell him what will happen if he doesn't read them, give him responsibility.

2. Few people are willing to take the initiative to do things with no reason-especially when doing or not doing things, unless the values are particularly good and they like to be nosy.

3. Few people will read your email carefully-do not send an email to many people, and expect everyone to read it carefully to find out what you expect him to do.

　　Bad email features

1. Writing prose is long and boring, and people are expected to read it-this is unrealistic.

2. The focus is not prominent. Instead, it relies on the recipient to extract key information: time, action, and goal.

3. mass mailing leads to no targeted mail-the opinion in the book "influence" will lead to dilution and decentralization of responsibility. The more people are sent, the less valuable responses will be.

In contrast, a good email should let the recipient focus at a Glance: What, as the recipient, and at what time.

We have a distinction between system Emails: 1. you do not need to process emails (only promotional emails); 2. necessary email processing (Notification of shopping order status), 3. optional. Processes emails (social media website message reminders)

　1. You do not need to process emails (only promotional emails)

　　

 

Figure 1

This type of mail is the most serious harassment to users. It is a pure product requirement and is imposed on users. Some users may like to receive these emails, while others do not.

Is it necessary to improve the experience of users who do not want to receive such emails? For example, there is a portal to unsubscribe to the mail at the bottom of the mail (figure 2 ).

　　

 

Figure 2

Of course, many mailboxes also have this function (Figure 3). If the system can tell that there is no error in subscribing to emails, it would be the best.

　　

 

Figure 3

Of course, for those who want to receive these emails, they will hope that the text here can be copied, and there are direct links. The layout is nice and the subject is obvious, this is a post.

　　2. emails to be processed (Notification of shopping order status)

Which process has your order arrived? You need to know that you may need to give the corresponding operation, otherwise the order will not go down. This type of mail is intended for users, and users want to read it quickly, which is convenient. Therefore, such emails have many necessary elements.

　Necessary Elements for handling emails

1. Sender: Be sure to be clear (there is a high degree of identification logo that is the best)

2. Main Content: The content is clear and should not be too many words. Generally, the order number, status, and operations to be performed by the user can be raised, and connections can be directly redirected.

3. Invalid reply Email: This is very important. If not, the user may think that the reply email can be answered. You can repeat the text

　　Interference

1. Non-associated marketing information: it interferes with the user and cannot find the email focus.

2. Color: Too beautiful to browse

3. Number of texts in the main content: too many texts, making it inconvenient to grasp the key points (1.2.3 see Figure 4)

4. Main Content layout: the layout is poor and it is inconvenient to grasp the key points (4 See Figure 5)

　　

 

Figure 4

　　

 

Figure 5

　　Good experience

1. The style is similar to that of the website, and the reliability is high.

2. The fewer words, the better. highlight key information.

3. Make good use of the color and shade to highlight key information

　　

 

Figure 6

　3. Optional email processing (Social Network website message Reminder)

This type of reminder has the same content as the previous two. 1. because the content of the message reminder is different, the user should have the need to choose which reminder to accept. 2. users want to read the information they want to receive quickly, which is convenient. Therefore, the interaction should be based on the content of the above two aspects.

　　

 

This is a reminder from Facebook. The subject content is clear and you can click "cancel subscription ".

This is summarized when I am working on the visual effect of the background system email reminder. First, we need to analyze the mail targeting those users (our background system is not a public user, so there is no "Unsubscribe" function ), then we analyze the mail type (the focus of this blog), and then design it accordingly.