Website operation discussion (II): Who is the mainstream media in 2008

Introduction: when talking about local portals, we naturally talked about the local media, because this is quite relevant. When people say that portal websites have snatched the traditional media bowl, new media is on the road.
Newspaper? Credibility is advantageous
In recent years, many senior media experts have lamented that the newspaper has entered a recession. Carnegie in the United States did a survey last year. Of the 18-34-year-olds, 44% of them read news online at least once a day. In contrast, only 19% get news through newspapers every day. In 1964, 80% of Americans read newspapers. Today, only 50% million people, less than 20% of young people. Mr. Philip Meyer, author of the book "the newspaper of disappearance", tells us in an exaggerated way: if the newspaper continues to sink at the current speed, the last reader on Earth will read the last newspaper in April 2040.

After all, many newspapers represent the party's tongue. Their authority is trustworthy by the masses of the people, and their sense of responsibility is also relatively high, newspapers cannot be replaced for quite a period of time.
TV? Mass support
Among my friends, people who often watch TV and those who often watch TV spend less and less time watching TV. After going home at night, even if you occasionally turn on TV, most of them are still surfing the Internet. TV is dispensable.
But after all, I am engaged in the Internet, and I deal with the Internet every day. The masses of working people watch TV every night. The national TV audience is on the billion level, and its influence is self-evident.

Broadcast? Time-space Walkman
"The Little Horn starts broadcasting ......" This crisp child music was a friendly memory of many Chinese people. After the emergence of television and the Internet, radio, as one of the mainstream media in China, has been whispering in a whisper, occasionally those "love time and space" will fluctuate with each other at night, or there are taxi drivers.

Network? Speed changes
From the "911" incident, people discovered the speed and power of online media. The first time, a large amount of information changed your habits. The timeliness of the network has gradually changed the way journalists work in the world. In actual work, journalists in many countries have begun to use the network as a tool for research and reporting, from interviews, edits to releases and "releases", they are almost done in one go, making online publicity faster than all other media outlets. At the same time, from the scope of dissemination, traditional media is often severely restricted by geographical space and human factors, while the spread of the Internet covers the world.

Integrated transformation calls for new media
Each type of media has its own advantages, but each type of media does not seem to fully satisfy the needs of the people. As a result, they are changing, integrating innovation, and networking traditional media, the combination of online media and offline media has become the "new media" that everyone is discussing ".
Newspapers will not fall for a long period of time and will not disappear. The traditions and habits formed over the past few hundred years are hard to be abandoned in a short time. Newspapers are quite powerful because they have the right to interview and most online media do not. However, traditional newspapers and periodicals must accept the challenges and innovate in the digital era, the basic direction of the strategic transformation of the newspaper industry is undoubtedly digitalization and networking, which is the only way for the traditional newspaper industry to enter the future.