2014 is the Internet finance, in addition to all kinds of baby products do the wind, peer network loan platform also competed in bloom, in this context, Internet finance not only caused the industry's wide attention, more importantly, how to promote the development of internet finance, the industry also put forward different views and suggestions.
For example, as a traditional financial giant, Ping An believes that social services can be integrated into financial services to improve the quality of service. As we all know, social services is one of the basic services of the Internet, in the era of mobile internet, social services also play a very important role, the most typical case is, but now also in the platform, through the integration of other services to enhance competitiveness, this shows that social services and many other services can be combined, Finance, of course, is no exception. In this regard, ping an world through this app to create a new social financial services model, and then we may want to analyze the peace of the model what is the innovation, what will be the inspiration for the industry?
Since it is social finance, it must be integrated into social elements, it is worth mentioning that the peace of the world with point-to-point instant messaging capabilities, there is also a circle of friends this can be in-depth social services. Users can use these functions for regular chat, information sharing. In addition, the establishment of the public number is one of the characteristics of the peace world, in the "Find the public", you can find the Ping an group's various products or services opened by the public number, or financial-related interesting public number. These functions are not difficult to connect with people.
In peace, social networking can fuel financial services because financial services have a certain degree of professionalism, and therefore, when using these services, users also want to gain a deeper understanding of financial-related information through communication and interactive growth. In this case, if you can provide social services to users, this will inevitably achieve the effect of deepening financial services to achieve user viscosity and increase the activity.
While peace can enhance competitiveness through social services, after all, finance is fundamental, so how does peace integrate the intricacies of financial services? As we all know, banks, insurance, credit cards are an important part of the financial services, and peace World general rules covering these businesses, but also launched a number of consumer services to facilitate the user in the time of financial management to carry out mobile consumption, which can fully meet the needs of users diversified.
As an important weapon to enter the Internet finance safely, safe world will be able to have such a powerful function in the launch soon, it is not easy. Moreover, its social finance model deserves the reference of the entire Internet financial industry. But on the other hand, I also want to mention two suggestions.
First of all, since Ping an has taken into account the dual needs of users ' financial management and consumption, more expansion should be made in terms of consumption. In this regard, safe world pass has been in the domestic leading application of Beaon technology. At present, with Hallasan, can be sung Square and many other safe credit card partners to establish a cooperative promotion beacon. Users can enjoy more customized services or promotions through the Beacon function. If you can create more consumer scenarios for users, I believe it can be better to enhance the user's enthusiasm for consumption.
Second, social financial safety has been relatively successful, but a platform has limited influence. We might as well imagine that, if the future of peace can be partnered with other social apps to achieve complementary resources and embed some of the financial services of peace in other social products, the effect could be unexpected in the industry. After all, many social apps are also taking the open route, and the service is fully available as a module for users to choose from.
It should be said that the future development of internet finance will be very broad, and peace as a financial giant, can first layout mobile field is very rare. Will its pioneering social finance model be the dominant model of Internet finance in the future? See.
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When social encounters finance-the Revelation of Safe world
