You don't know about Apple's design.

You don't know about Apple's design.

Before talking to entrepreneurs over the weekend, Uncle Fei threw a question to me: "How do you wear a hoodie with an Apple Logo ?" I told him about my Parttime experience at Apple Retail and told him that the dress came from the Apple Company Store at Cupertino headquarters. He smiled "satisfied" and said to me, "Sorry, I used to be a PM in Apple China. We are also colleagues ."

I know that you or people around you have more or less access to Apple products, but you have never heard of design details and stories, next, I would like to recall the last half of the conversation with my "former colleague.

Apple MagSafe

At first glance, some people may ask, "you are kidding me. Apple hasn't published this product ." But if you are a Mac user, even if you do not know its "name", you know that you are using it to charge your MacBook every day.

Like many people, when I first came into contact with Mac a few years ago, I fell in love with this power adapter because of its pure white color and unique design. I thought, "*, Apple is different from you, the handling practices for connecting disks are so different."

However, Apple engineers think this is an unqualified product.

Taking the simplest round conductive metal and detachable connectors for example, they do not satisfy Apple. If you have any Mac Apple MagSafe, you might as well remove the detachable adapter to see if the circular conductive metal surface is mirrored. If not, the power adapter is unqualified.

Let's take a look at the splices you just removed. If you look at them in a sunny environment and find there are tiny marks, I'm sorry, according to Apple's standards, it also needs to be destroyed and redone.

Even if you may think that Apple MagSafe is the best power adapter in the world, it still seems unqualified to Apple.

Apple Magic Mouse & Magic Trackpad

You must have heard about the two Mac-related "star accessories", whether you can choose either one when purchasing iMac or the Magic Mouse that many people choose for their MacBook, their use scenarios and user experience are obviously more direct than the previous power adapter.

But if I tell you that a Magic Mouse or Magic Trackpad is made up of four to six perfect parts, will this dispel your doubts about their high prices?

People who have used Magic Mouse know that The radian surface and glass texture make this unique Mouse look amazing, but like Magic Trackpad, they cannot reach the original design in production. Because of the glass radians, it is difficult for the components in the glass to fully fit the radians of the palm of the hand. The latter cannot control the conformity rate of the touch pad.

That is to say, to achieve the quality of apple, not only the hardware experience of the foundry, but also a lot of investment costs. As you can imagine, in the initial phase of the trial production, ten Magic trackpads may be used to piece together a "fairly qualified" product. This greatly increases expenditure, but there is no way to let people be Apple.

IPhone 6

If you are a user who upgraded from the iPhone 5s to the iPhone 6, you may feel that the Home key with the Touch ID has changed slightly, but that is not the case.

A small Home key has at least two changes. First, the key position is higher than the previous one. Although it still maintains a radian, it is almost in the same horizontal line as the screen. The second is the Silver Circle outside the Home key, which is a compromise. Apple apparently did not exist in its initial design.

However, this does not affect the use of the iPhone, or even love it.

Why

Why does apple do this? There are two possible reasons for limiting "Designed by Apple in California ".

First, the "Inaction" of the foundry ". In order to cope with Apple, foundry generally chooses the best batch for Apple's acceptance during the pre-production product review submitted to Apple. That is to say, if Apple wants to view the trial results of 100 pieces of Magic Mouse, the foundry may pick out the most perfect 1000 sets of originals from the 100 pieces of Magic Mouse, they are perfect.

Second, due to cost investment, Apple's annual profit is declining year by year. Even if data information agencies often disclose that its annual profit is several times that of Amazon or the sum of several giants, however, it still cannot be blocked. When the global smartphone business is saturated, is the quality still the cost? Apple has to make a compromise. It is foreseeable that from a few or even dozens of products to piece together the perfect "money loss" Apple may not continue to do it.

When I got home, I remembered the phrase that he first said when talking to entrepreneurs about Apple: "There are a lot of Apple-related news, all of which are black ." After thinking about the iPhone 4 Antenna door a few years ago, I thought that even if the hardware company did something wrong, it would be hard to admit it. Even Jobs said that you got the wrong phone and sent you Bumper for free. What else can you say?

"Jobs are coming, and these products have to be redone." He told me before we leave each other.