08 Website Construction Network Marketing development trend

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In the past 2007, China's network marketing development trend mainly includes eight aspects: the status of search engine marketing; WEB2.0 the deep development of the network Marketing mode, the network marketing value of the Enterprise website, the network advertisement of the video network advertisement, the more suitable web advertising form for the small and medium-sized enterprises, the plug-in class network promotion product market evolution, the website operation and the user experience, the Internet user behavior research and so on.

The deep development of WEB2.0 Network marketing model

2007 Blog Marketing has made rapid development, the 2008 Enterprise blog Marketing is expected to become the mainstream network marketing methods, blog marketing has become an enterprise network marketing strategy components, corporate blog leading network marketing into the era of full marketing. At the same time more WEB2.0 Network marketing mode will get different levels of development, such as RSS marketing, Network marketing, podcast marketing, SNS network based on a variety of marketing models.

The network marketing value of enterprise website will be improved

With the increase in the number of users of IE7 and Firefox browsers, websites that do not conform to Web standards will not be able to gain normal browsing effects, which will help to some extent promote the process of Web site construction. 2007 will be officially released in China Internet Association corporate website Construction guidelines, based on internationally recognized web standards and new competitive web site optimization ideas and through a large number of research and development, this standard for the improvement of website construction service providers and the professional level of corporate Web site will play an active role. When more and more enterprise website construction conforms to the network marketing orientation, the network marketing value of Enterprise website will be promoted obviously.

Second, the search engine is still the first Network marketing tool

2008 the development of search engine marketing unstoppable, and with a variety of professional search engines and new search engine development, search engine in the role of network marketing more prominent, search engine marketing model is also evolving, in addition to the regular search engine optimization and search engine keyword advertising, Web content positioning ads and other basic methods, professional search engines (such as blog search engine), localization search engine promotion, etc. will also promote the search engine marketing method system to further expand and improve.

Third, the video network advertisement, the sample entity display will become the new competition hot spot

By you YouTube and other video site success of the stimulation, there will be a large number of video-type site outbreaks, and traditional portals and search engines, such as video network advertising as one of the direction of future development, but it is expected in 2007 years video advertising is difficult to develop to a more mature stage, is only a noteworthy area.

Four, more suitable for small and medium-sized network advertising forms

The traditional Display class banner network advertisement and rich media advertisement because the advertisement produces the complex broadcast price is high, still is only the big enterprise displays the brand image the means, the traditional network advertisement is difficult to enter the small and medium-sized enterprises. However, with the development of more classified information, Web media such as localized service websites, and the emergence of different forms of PPA paid advertising model, there will be more low-cost network advertising, providing opportunities for SMEs to expand their channels of communication.

The evolution of product market by plug-in Network

With the further deepening of the anti-Rogue software, the network promotion products in the Network Marketing service market will be further reduced and even have the possibility of fast marginalization. On the other hand, will also produce a user-licensed client plug-in network promotion products, and will become a plug-in network marketing mainstream development direction.

V. Website operation focus on customer Experience improvement

Website operation into the fine management stage, that is, reflects the author has been advocating the network marketing details of the winning concept. Although it is difficult to enumerate the various factors of the user experience, it is difficult for users to experience the next accurate definition, even the same phenomenon of the user experience does not have a unified solution, but this sound seems to have some empty and psycho concept will be reflected through a variety of details and become a key to the success of the site "So that users can easily access to valuable information and services, is the essence of network marketing." This is the basic idea of the user experience proposed by the new competitive network marketing management consultant.

Vi. Systematic user behavior research will be valued

The basic consciousness of network marketing management based on website traffic statistic analysis has been improved obviously in 2007, and the content of network marketing management will be enlarged in the new year, and the application level will be improved gradually. The research of Internet user behavior is the essential content of website operation Management, and it is also the basis of user experience research in website operation, so the research on user behavior of the system will become an important research field of network marketing.

Senior Beijing Web site construction experts to connect the above is only the network marketing development in the 2008 more typical aspects of the discussion, in addition there are more noteworthy areas, including the mature traditional network marketing methods in the new network marketing environment of the development and evolution of network marketing effect analysis management, Network marketing and business strategy and so on. In a word, the network marketing will not only the website construction and the website promotion and so on the regular content, the network marketing attention Point also is not only the traffic volume growth and the short-term income, but relates the enterprise marketing competitiveness overall strategy.