10 Common mistakes in website optimization

We webmaster after the site, found in the search engine on the proportion of the article is very small, or ranking for a long time are not going to, baffled. If this happens, then we need to sit down and calmly analyze the reasons to see if the following conditions are not preserved:

1. No keyword analysis

The direction is not clear, the keyword collocation is unreasonable, the rank effect is not good, invests a lot of capital, the rate of return is low, these are not the question that the keyword produces, these questions are fatal.

2. Frequent changes to Web http://www.aliyun.com/zixun/aggregation/9106.html ">title

Title is the key to search engine matching keywords, search engines rely on title tags to cut words, set up the index, this is the most original stage of the search engine rankings, although the search engine technology has developed by leaps and bounds, on the title of the dependency or improve the user experience a key point, Regular change title, search engine will be treated as cheating, so change the title to be cautious.

3. Collect a large number of articles

The internet is highly repetitive articles, search engines do not give a good ranking, a large number of collection of articles on the whole station also has a considerable negative impact. Website construction After collecting a lot of articles, there is no real content of their own, to the user brought bad browsing experience, to the search engine left a bad impression, but also to the search engine optimization has brought a lot of risk.

4. Website production pursuit of Beauty

Blindly pursue the beauty of the site, the atmosphere, good-looking, beautiful. Simple and clear page can give users a good visual experience, a large number of use of pictures, too much of the flash caused the page volume is too large, slow loading speed, so that the usefulness of the site is greatly reduced; navigation using pictures as a link, search engine difficult to identify the structure of the site.

5. A large number of duplicate page titles

Page title should have a different name, the same site, title equivalent to the name of the Web page, keywords is relatively page "features", Deion is the description of the Web page. Website optimization to help the search engine to distinguish between any two Web pages, reduce the similarity of the page

6. JS Application

JS Internet development process, mostly as a network advertising situation exists, most of the advertising management is through JS management. Although today's web technology can make advertising as a supplement to the content of the web, but too many ads will give users to browse the content of the page caused interference. Search engine on the content of JS or not to "consider", the use of useful information in JS became useless information, a large number of JS will be thought of the page placed too much advertising

7. Multiple sites link to each other

The homepage of the website is the highest weight, is also the keyword easiest to get ranked, most of the webmaster are placed in the home page a large number of popular keywords, because the home page is limited in location, far from the demand for many key words, many webmaster have done a lot of satellite station, will be part of the popular This is a kind of jamming search engine ranking behavior, search engine also has taken certain measures to such behavior, for example: Lengthen new station's ranking time, to the new website carries on the sandbox processing, through the information gathering analysis, will the station group website Carry on certain punishment processing.

8. The article frequently deletes causes the massive dead link

Site management often delete some site columns, articles, etc., deleted pages will produce a large number of dead links. site to do 404 error page settings, delete the page as far as possible to retain the page, in the original page to make changes, after deletion to do a good job of the Site page update.

9. Missing Import Link

Most sites are included in the problem, check it is not difficult to find, many are missing import links. The internet, the relationship between the Web page and the Web site through the link to establish, if there is no link between the website and the outside, no contact has become an island-type site, search engines can not know the existence of the site.

Copy website

Use the existing Web site program template directly. This will come out two similar high sites, such a new station is difficult to get good rankings, the old station will also be affected by the joint.

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