10 Degrees of interactivity: the optimization of website construction from a bestseller

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SEO (Search engine Optimization) for website construction, is an enduring topic, is also a cliché topic. Read all kinds of SEO tutorials, there are online selling thousands of yuan a book of the so-called cattle, there are packaging into a variety of Mars marketing concept of the so-called professional tutorials, at first glance, quite like the matter, can really be practiced, not only did not have any effect, but because "indulge in" excessive by the search engine K station, because the specific to what extent, "master" They will always say "you have mastered it", even to the point of unutterable. Well, I'm browsing this article with you gnome, do you believe it? No more nonsense, go straight to the theme!

A long time ago, I have seen such a straight line: Before you do site optimization work, please touch your heart, ask if such a practice will be more beneficial to viewers to read? I assure God: I do optimization work every time before, do touch their own heart so thought! After doing some optimization cases, I found a few features of site optimization: First, the original, the second is clear directory index, the third is the evaluation of outsiders. These three features are summed up and I actually found the same features as a bestseller! Why?

First, originality. Search engines like new things because they want to push them to new things and new information from different angles and websites. Also, readers like to have new content in books, rather than a patchwork mix. So what are the original indicators? I think for search engines, the first is the original title, because search engine spiders will first crawl your site title, keyword, description, and other content. The title of the different, grammatically fluent, easy to understand and can be directed to the target keyword is the best way to spell. Avoid piling up keywords, parrot, at the same time can not be funny, unconventional. In general the first word of the title is the most important. Target keyword generally with a key word plus two auxiliary words is advisable, words and words between the best not forcibly separated, you can put several key words into a sentence with full semantics, this will increase the subject and auxiliary phrase synthesis of new words probability. For example, the homepage of our website is such a title: "Guangzhou website Construction _ Do the best web design and website construction Company _ 10 degree interaction", the first push "Guangzhou website construction", then "web Design" and "Website construction Company", the following two words can and in front of "Guangzhou" composition "Guangzhou Web design Company", " Guangzhou website construction Company, "Do the website" and other words. The second is the original article title, write an article between, should first search the Internet has no similar title of the article, the original content of the article is the same. Search engine needs new content, netizens need new information, human need new knowledge, it is so simple.

A bestseller, which also requires original content, can be a new perspective, a new discovery, a new approach, and so on. Of course it could be an old bottle of new wine, but the premise is that this "wine" must look like a new bottle of wine. If you put a bunch of stuff in all kinds of textbooks, readers won't buy it.

Second, the directory index is clear to follow. This is rather vague, seemingly difficult to understand. In fact, it is very simple, you read the catalogue of a book to know, for example, "Water Margin" this book, from the first chapter to the last chapter, to Liangshan heroes and authorities against this clue (key words) as the center, basically the Liangshan 100 single Eight will everyone's experience have written, each chapter of the title is very symmetrical, Read the title to know that this chapter is about what a thing, and then look at the next chapter of the desire, which is equivalent to the site of the entire station directory and structure (content) of the internal links; The order of the characters and the structure of the story are reasonable, not suddenly out of nowhere. The book is covered with hints and clues from beginning to end, and each person and character has a variety of connections. If you encounter an event or character that is difficult for the reader to understand, the author simply writes out the source of the person or event, which is equivalent to the internal link to the local (page) of the site.

The internal structure of a website straightened out, can let a person from beginning to end is continuously understand the new information, to the old thing annotation (inside chain), tells you here from the website somewhere, causes the visitor to read not to be puzzled, does not need to use the external search the power to be possible to express the website to understand clearly. This is what I said about the internal structure of the site and the problem of the inner chain. For example: a site to push the word "website construction", first of all in the directory content construction must contain the word "website construction" related to the series of words, such as: Website construction, website design, website planning, website operation, website optimization, website operation, site space and domain name. Let a person even if not too familiar with the site, by reading this site, can also understand the basic aspects of the site is how, then the site in the content is good. It's even more complete if you can make small, annotated links between pages and pages.

Third, the evaluation of outsiders. An outsider is someone who has no direct interest in you. The website "outsider" refers to each independent domain name and the independent space, the best-selling book "Outsider" refers to each kind of celebrity and the newspaper magazine promotion carrier, because the celebrity and the newspaper magazine all are the public welfare attribute, generally is considered to be unselfish and impartial. The external evaluation of the site on the site directly represented by external links and web site exposure, in a best-selling book on the specific embodiment of the book review, this is a similar to Word-of-mouth human evaluation mechanism. Nowadays, many bestsellers like to have celebrities write their order, or in the book covers and back cover and other important positions (home link weight high) to write the recommendation of So-and-so celebrity, the celebrity is preferably related to the field of more well-known people (PR high), and write the words is also related to this book (anchor text). This makes the book seem more trustworthy.

In the actual operation, the anchor text is equivalent to someone else for your endorsement, recommended not good he will pay a certain reputation as a price, generally not so easy to obtain, then we can return to the second, the pursuit of Web site keywords and web site exposure. Site exposure refers to the site's keywords and URLs appear in a page at the same time. As long as the number of a long time, word-of-mouth naturally come up, this kind of evaluation for the evaluation of soft, more network media resources are dominant. This is a bit like a list of bestsellers and a variety of media editions.

In short, for the site optimization, there is no too many secrets. I am certain and certainly said: The future will also be such a site itself (search engine evaluation of the procedures) and external evaluation (artificial assessment) of a combination of methods, only in order to ensure that the search engine in front of the things that people want. After reading this article, what is your first thing to do? First, the content of the site itself to build good, and other things slowly. Impatient to eat hot tofu, time and Word-of-mouth is also a certain relationship. Just like an old writer wrote the book is everyone hot, and the new writing articles can only be placed in the "Reader Letter" column published, Hehe. Above only for a little work experience, write General place, hope friends Understanding, thank you browse, if you have a hint of help, I am very happy.

Reprint please specify from Guangzhou 10 degrees of Interaction (http://www.10d.cn), focus on Guangzhou website construction and network Word-of-mouth marketing services.