10 details that can not be neglected in bidding advertising strategy scheme

(i) Bidding mode strategy:

Brand Model: Invest too much, to promote the brand for the purpose (not suitable for the current stage)

Keyword mode: small investment. Reasonable control, can quickly gain. It's the right model.

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(b) Bidding purposes:

The main purpose of this bidding is to enlarge enrollment. Auxiliary Purpose: To promote the brand, to provide investment to join the exhibition.

(iii) User positioning:

At present, I Center for Early Childhood Education, potential development, cultivate children's habits as the main research direction, set my center users 3-7 of the parents accounted for 65% of the students, the bidding user positioning can be all concentrated in the advantage of the proportion of resources, positioning users: 3-7-year-old parents.

(iv) Keyword positioning strategy:

The choice of key words determines whether the advertisement can be successful. Decisive factor in the core.

The choice of the key words and the long tail Word 2 components.

Hot words can be selected: Early childhood education, preschool education, early childhood education. Up to 4-5 words focus on the long tail, according to the parental characteristics of the combination of 50-200 long tail words. This part needs a precise analysis.

(v) Bidding keyword mode: Select the exact matching advertising mode only.

(vi) Regional positioning:

Location: Jilin Province

(vii) Time zone: According to the local habits and routines, distinguish Saturday, Sunday, limit the opening hours.

(eight) Budget programme:

Local hot words per click at 2-3 Yuan.

Hot word 1-3. The long tail phrase 50-100, the budget daily 100-150 Yuan.

Hot word 4-6. The long tail phrase 100-200, the budget daily 200-250 Yuan.

Temporarily set the background control limit of 100-150 yuan consumption is more reasonable. Baidu has the timeliness of trading.

(ix) Coordination work:

Bidding for the corresponding website phone independently of a single phone monitor effect. The website is configured QQ separately.

(These contact telephone, QQ Best is no other advertising done, convenient monitoring effect)

(10) Effect monitoring:

Work every day to tidy up the telephone consultation form, QQ consultation form. Record customer issues in detail. The proportion of turnover, the proportion of intention. The proportion of the conversion rate is statistically good. Bidding for timely advertising. 3 days a unit, do a targeted adjustment.

Description：

The success of bidding, is the choice of key words, time control, pattern matching, the above are involved, specific to the implementation phase, paying special attention to the title of the writing and creative description of the wording. To meet the target user. We only do accurate line of directional user traffic. Filter to target customers by title and creative description.

One, the most basic site jump rate of improvement

Site Jump Rate is the first response to the initial attraction of your site. If a user enters your website and immediately jumps out, then don't first say you after the user experience how? can you say you still have users?

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A user's first entry into your site is usually divided into accidental clicks, or intentional search. In both cases, it is obvious that people who are interested in searching can have a better user conversion rate. The main way to improve the site bounce rate is to load speed. Now the user's pursuit of speed more and more high, only the rapid opening of the Web page to get the user's first recognition. So site access, loading speed is the webmaster should consider a big problem.

Usually we must first select a high-speed host, and optimize the site code, reduce the use of flash, compressed images and other methods. Of course, we must also ensure the stability of the host. This is also the common practice of seoer.

Second, refreshing, comfortable pages do not let users annoying

The first thing to say is that you have to follow the rules of the SEO to design a refreshing, comfortable page.

Second, the overall design of the site should be beautiful, concise, generous, the first eye sense to let the user satisfaction. At the same time pay attention to the color collocation, with the theme of the site. such as wedding photography The best use of red and other warm tones. Of course, the layout of ads is a crucial point, a large number of ads will easily lead to a reduction in user experience. If the site is not attractive enough, it is best not to advertise in large quantities.

The unity of website theme and content

When the user information, go in and find out with their own needs do not agree, of course, will not dwell too much. You want to buy shoes, you go back to the wedding photography introduction of the website? So keep the theme and content of the site together. Locate the target group of the site and add content according to the target group. The first time you can get a user into your site, you'll find what you need.

Iv. content to keep users attractive

Write original content, not just want to let search engines to include, but also to think about this content, this page has to have a good ranking, and this keyword is likely to be your customers through search engines and find this article. Interested in your products and information to buy your product or read your website information, then the content is not content, but a bait, the user is the fish, not the search engine, your content is not to search engine hook but let your users hook this is the most important. So you should pay attention to, is to let the user "hook". Of course, as Seoer, our website also must have good original articles to make search engines like.

The website's core is the user, the search engine's service object is also the user, hoped stationmaster all makes the user to let the search engine all likes the website.

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