10 important elements that affect search results

Absrtact: There are hundreds of factors affecting keyword ranking in search engines, but some of these factors have more impact on the results of search, which we should pay special attention to when we optimize a website. So today we're going to pick out 10 important elements for

There are hundreds of factors affecting keyword ranking in search engines, but some of these factors have more impact on the results of the search, which we should pay special attention to when optimizing a website. So today we're going to pick out 10 important elements to discuss.

1. Key words in Page title

The appropriateness of the page title (page title) is one of the most important elements that affect the ranking of keywords. When optimizing a webpage, we should assign the keyword of this page effectively in the page title. Of course, what we say "effective allocation" is definitely not a simple list and repetition of keywords, but a short statement that can truly reflect the content of a page. Typically, the page title should be kept within 70 characters (35 characters) and contain the primary and secondary keywords for the page. On all pages of a Web site, each page should have a different title than the other page, but at the same time maintain a unified structure. The reference format may be: "" "First keyword +" short description statement "+" site name "with primary and secondary keywords as the center.

2. The distribution and application of keywords in Web content (Body Text)

Search engine in the view of the site is most different from the person's perception of the degree of the page. In search engine's eye, the website is only the word world. No matter how gorgeous the pictures, no matter how wonderful flash, search engines can not feel the charm of their very good, only real text content can convey the most direct information. Therefore each page should have the appropriate text content for the target keyword, as far as possible not less than 250 words. And this text content does not include in the picture, Flash, JavaScript and so on the code.

3. Anchor text for external links (anchor text)

We all know the importance of external links to a site ranking, but anchor text plays a key role in the many metrics of external links. Anchor text to the search engine to pass a Web page content information, help search engine to understand your site, deepen this keyword and your site contact. Therefore, when looking for external links, be sure to pay attention to the use of anchor text, try to avoid "click here" and other words, and use the product or service-related vocabulary, such as "Hotel reservation service." If you have to use the company name as the anchor text, but also as far as possible in the company's name inserted with product services-related words, such as in the "So-and-so tourism site" based on, as far as possible, as "XXX travel site Hotel reservation." When conditions allow, also try to pay attention to the anchor text around the layout and relevance.

4. Quality and quantity of external links

A large number of high-quality external links, to enhance the overall ranking of the site has a very important role. The so-called high quality links, that is, in the theme and their own web site, belong to an industry, at the same time have a certain degree of history and authority (PageRank), and is a true and credible website. In addition, government websites and high-quality portals are also good sources of links. On the premise of ensuring the quality of links, the number of links is the more the better. The channels to find links include links from partners ' websites, links to websites in the same industry through sponsorship, links to high-quality web directories, and links to blog forums. The way to query external links is to enter "site:example.com" (replace example.com with your domain name) on the yahoo.com, and select "Show inlinks:except from this domain to:entire Site, you will get the more complete link data.

5. Increase the speed of external links

External links should maintain a sustained, natural growth that will help to improve the rankings. But try to avoid unnatural sudden growth in a short period of time.

6. Internal link structure

If you think of external links as someone else's assessment of you, then your own evaluation is also very important-internal links. A clear, conducive to search engine understanding of the internal link structure, you can highlight important pages and keywords, so that without increasing the external links, but also to a certain extent to improve the keyword rankings. Especially for the large Web sites that already have a certain weight, internal links can play an important role.

If you are planning a new website or generating new pages, let's explore how to get a perfect URL.

The shorter the 1–url, the better.

Both search engines and viewers like short URLs. The level of the URL should not be too much, try to control within 4. Although the search engine will still crawl the four level after the page, but the weight of the page will be greatly reduced. For example, the "Mobile Broadband" (http://www.huawei.com/cn/core_network/internet_mobility_solutions.do) page of Huawei's Chinese website has a weight of PageRank 5, and the level of Mobile Broadband Solutions (http://www.huawei.com/cn/core_network/internet_mobility_solutions/internet_mobility_solution.do) The page does not PageRank. Relatively short URLs will also help search engines crawl pages and assign higher weights. Therefore, the URL of the page should try to eliminate unnecessary levels and keywords.

For the user, a short URL is more conducive to delivery, and when the URL appears in search results, a short URL is easier to click than a long URL. According to MarketingSherpa's report, in search engine results, a shorter URL can be twice times more than the longer URL click-through.

2–url should contain keywords

If we compare a Web page to a Word document, the URL is the same as the file name of the document. It's the first signal we've been exposed to before we open this document. For search engines, the content of URLs is one of the important signals to send them a Web page content. For users, a more interesting URL is also an important element that affects their click intent. For example, Jingdong Mall's mobile phone page URL is: http://www.360buy.com/products/652-653-655-0-0-0-0-0-0-0-1-1-1.html. Whether the browser, or search engine, when the URL can not be very good understanding of the content of this page, if changed to Http://www.360buy.com/products/mobile-phone will be more meaningful.

keyword in the application of the URL, especially important for English site, a URL should try to contain the relevant keywords and this page. But also not too much, 3-5 keywords more appropriate, if too many will have the suspicion of cheating. Pinyin is usually recommended for Chinese web pages, but if some words are too long, you can use English instead. Although Google and Baidu can identify a certain degree of Chinese URL, but in some browsers will still appear in the form of code. For example, "http://www.cheku.cn/category/Filter/Oil Filter" This page, in Firefox display Normal, and in IE7, sometimes to http://www.cheku.cn/category/%E6%BB%A4 The form of%e6%b8%85%e5%99%a8/%e6%9c%ba%e6%b2%b9%e6%bb%a4%e6%b8%85%e5%99%a8 appears to be very messy, so at this stage, it is advisable to avoid using Chinese URLs as much as possible.

Numpad remove session ID in URL

You should avoid including the session ID in the URL. Search engines typically crawl pages with session IDs because they think that a page with a sessions ID might be a replicated version of another page.

Numpad reduce the number of variables and parameters in the URL

If your URLs are dynamic URLs, such as http://www.redbaby.com.cn/Product/Product_List.aspx?Site=01&BranchID=1&DepartmentID=2, you should minimize the number of parameters. It is best to control the number of parameters within 2 to 3, the URL with too many parameters is not conducive to search engine crawling, but also not conducive to user clicks.

Numpad use "-" Split keywords

Many websites use the underscore "_" in the URL to split the word, but for the search engine, "_" is a hyphen, not a separator. So we should try to use the middle line "-" to separate the words. Http://www.huawei.com/core_network/internet_mobility_solutions.do should be changed to http://www.huawei.com/core-network/ Internet-mobility-solutions.do more suitable.

Unification of Numpad case

It is best to use uniform uppercase and lowercase characters in the URL, all lower case best. Sometimes the case of different URLs is treated as 2 different pages, resulting in confusion or weight separation.

Numpad the keyword in the filename is more important than the directory

The keywords that appear in the file name are more important than those appearing in the table of contents. For example, an E-commerce site mobile phone classification page can be www.example.com/category/shou-ji/index.html, but the better URL is: www.example.com/category/shou-ji.html.

Static of 8– dynamic URLs

Although today's search engines can completely crawl dynamic URLs, it is more appropriate to include keywords, a moderate length of static URLs. When the conditions are appropriate, such as the release of a new Web site or a new page, or should try to contain many parameters of the dynamic URL, according to the above URL optimization rules for static rewrite. Of course, URL rewriting is a relatively complex process, in the implementation process should try to avoid errors, so as not to create more adverse circumstances.

The unification of 9– domain name URL

A website should have only one domain name entry, such as www.example.com or example.com. In search engine view, www.example.com and example.com are 2 different domain names. A web site should not exist at the same time in these 2 domain names, but should be implemented from one domain to another jump. If open example.com should be 301 jump to www.example.com address.

10–url 301 Jump

We mentioned at the outset that, unless last resort, try not to change the URL of an existing page. However, if you make changes, be sure to make a 301 jump from the old URL to the new URL. 301 Jump is a permanent address change, will tell the search engine to transfer the weight of the old URL to the new URL, so as to avoid the change in the URL caused by the loss of weight. But usually the shift in weight takes a certain amount of time, sometimes for months.

7. Website age

Compared to the longer history of the site, a new domain name is difficult to get good rankings performance, especially for the relatively competitive keywords. Generally speaking, the domain name history in 1 years under the website all need to have certain patience. Therefore, when the website is revised, try to avoid the new domain name. So if a new domain name, how to overcome the history of short problems? Time is not fast forward, we only through the continuous optimization of the page, and more external links to obtain, to reduce the gap caused by this time.

8. Links to other websites

We all know the importance of getting an external link, but there is a saying that "giving is more valuable than getting". Although this sentence in SEO is not accurate, but we can not ignore the importance of linking to other sites. Search engine will try to classify the site, from our website link to the same industry high-quality sites, will help us in search engines that get a good "image" and "attribution" to promote the ranking is also helpful. But what I'm talking about is not switching links, but one-way links to industry sites that really make sense to users. This method is especially helpful for new websites.

9. Server stability

Some site factors, if mishandled, will also affect the overall performance of the site. The stability of the server is critical. If the search engine in many visits to your site, can not open, then the consequences are conceivable.

10. Duplicate contents (Duplicate content)

Search engines have been committed to "fight piracy, support genuine", that is, the original content of the favor. So be sure to avoid directly copying the content of other sites, and maintain the original content of the continuous update, in the current internet age, the content of the king!