12 big mistakes in building websites

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One of the misconceptions, just stay in the release of corporate image and product information

Many companies in the introduction of the information process, the earliest thought is to the company's products, business profiles, corporate promotions and other information posted on the company's website. This approach is at best a number of electronic bulletin boards, not to play the interactive function of the network. Because the traditional industry operators are mostly conservative, so for the initiative to attack the majority of the recommendations will be cautious. In fact, the site should be set up by the network marketing perspective. In other words, it is possible to provide a channel for direct contact and communication between enterprises and consumers through the Internet, in addition to the existing marketing channels, and to provide another opportunity for the enterprise to sell the model. Therefore, the traditional industry to the site, should be the marketing Director's perspective of priority thinking. The second angle is to think from the management point of view, for example, the company has a number of business outlets or branches, the various outlets between the official document transfer or resource allocation can be through the website to improve business performance.

The second, in the page filled with pictures, Java programs, Flash, music and so on

In fact, on the current speed of surfing the Internet, if you add too much flash or flame, or hang too many pictures, will affect the speed of transmission, so the general lack of confidence in the customers, it is easy because of the reluctance to wait for the download finished, and the choice of the midway jump Open. In this way, no one can look at the beautiful pages! According to our service experience, more and more customers choose practical sites, do not want to choose too fancy sites. Because there is no patience to wait as long as the Shockwave program download time; another clean, well-organized Web page is easier to read, customers can find the information he wants in a very short time, do not have to be disturbed by too much visual pollution. So the company's Web page does not need too many art, because to see beautiful pictures, customers naturally have the right site can be on, do not waste customers download time and money.

If you are running your own online business, the most important task of your website is to sell your product or service, and any other thing that is out of this basic principle is rubbish.

If you don't agree with me, please check out the top 100 websites first. On the internet's most famous Yahoo, do you see any Java programs, Plug-ins, or music on Yahoo's website? You don't have to explain that much, do you?

Three, a long time does not update

If the information of a website is updated only once in one months, who would be interested in this site? Of course, information update and maintenance costs, because we are not doing a portal or professional site, do not need to update every day, if you can do weekly update or every two weeks update, and the site will be marked with the update time or the next update time to inform the customer when the Internet to get the latest information. Another so-called live Web site "Live", also refers to the need to have interaction with the customer mechanism, such as mailing list system, message board or customer service system, of course, do not need to have everything. Must be targeted at the site, choose the right to die mechanism, at the same time for customers to deal with the comments, also need to be timely, can not let customers lose confidence in the site!

Misunderstanding of the four, people have what I also want to have the concept

Many business owners often say that you see my competitor XXX website is great, what functions have, the page is beautiful, quickly help me get a more beautiful site to fight with him! This idea is really sad, the website is not to do to good-looking, also definitely not in the website than who beautiful! The real key is what kind of practical features do you want to provide? As long as the website can meet the original design concept, can help the enterprise shorten the time of the operation process or improve work efficiency, this is a useful website. Especially if your own ideas change and change, whether your site is outside the production or by the company's IT staff to build their own, the encounter such a boss, the site will have little chance to succeed.

Misunderstanding of the five, do not pay attention to the collection of feedback information, not in accordance with feedback to make corresponding adjustments

Some people tend to overlook the important point that the site's future is determined by the visitors to the site, and satisfying them is often your first priority. I've had this experience before. Site construction in the early days, there are often readers complain about the page garbled and Chinese folding lines have problems, and later after research, changed the page settings, basically solve the problem, so that our visit to a higher level. It is particularly important that if we do not actively seek the reader's feedback, we may never be aware of our mistakes.

So be sure to pay attention to the feedback of the visitors, because those who will buy your products or services in the middle of those visitors, only to understand their feelings, in order to make you successful.

Myth Six, waste valuable time on unproductive work

For an internet marketing person, the most valuable asset is time, and sometimes time is more important than money. Time is a very limited resource, so you need to prioritize. If you don't know what an important campaign is and what isn't, you're wasting valuable time.

Some people will search engine as a magic weapon, and even some people think that as long as the search engine search results ranked the top 10, you can become famous overnight. It's just a

Myth, don't waste your precious time on that.

One thing you should pay special attention to is to make your daily work as automated as possible, including fulfilling your order. To be successful online, you have to spend most of your time advertising and marketing.

The mistake of the seven, not efficient management of e-mail

Your email conversations with customers and potential customers can both make you successful and fail. It is very difficult for you to have the opportunity to communicate with them alone and impress them, and it is important to seize this opportunity.

We receive business emails from people every day, many of which are written like the work of a 10-year-old: A lot of typos, grammatical errors, messy formats, hard to read ... Everyone makes mistakes, nobody is perfect, but this is not an excuse to make mistakes. Install a good email software and learn how to use it to make sure your text is free of typos, grammatical errors, etc. Don't forget, this is the first impression you leave to others.

Myth Eight, no good user email set up

This is very important!!! If you don't keep in touch with your customers and prospects through the email group, you're actually throwing the money away as waste paper.

People only buy things from people they know and trust, and showing them that you're capable is the best way to get people to trust you. Maintaining an updated information email group allows you to keep in touch with your audience. You can send a site update notification or a new product message through it. You never have to worry that they will forget you because your name or brand is always at the front. You can even sell ads. But don't forget the most important thing: you have to build people's trust in you and maintain good user relationships.

The myth of the nine, the use of inappropriate advertising means to destroy your reputation

Maybe you've heard people say that sending spam is a good way to do business online. But this is a great misunderstanding.

Don't blame me for not warning you if you want to practice it yourself. If you can cite an example of making money from spam, I can give you 10 more examples of how to earn more through formal channels. You have absolutely no need to send unwanted spam.

It is similar to sending a spam message to a news discussion group or BBS to send a topic-independent advertisement. There are so many ways to do online advertising, why do you have to use the counterproductive way? And without talking about moral issues, there is no commercial sense in this kind of behavior.

As an online marketing person, your reputation is an important asset. and sending junk mail is the quickest way to destroy it. If you are considering a long-term solution, please do not use spam.

Forget the marketing is the key to success

If you don't tell anyone, even if your product is the best in the world, you can't sell it. No ads, no potential customers, no potential customers can not sell, this seems to be the most common common sense, but also the most common misconception.

To succeed in business, you only need to do two things. First, you have to develop a profitable business model. Anything else is immature unless your product or service proves to be valuable and your way of selling can make you profit. Don't waste time on useless things, temptation is very important. When you build a solid business model, you should focus on promotion. If you earn 10 bucks for each sale, you'll only need to find 100,000 customers to make 1 million. Marketing is the blood of business.

You can get rich if you don't work hard.

This is not limited to the Internet domain, and its danger is the same. It's easy to make money online or on the net, but you have to pay for it. A successful business model can not be formed overnight, it is how many nights you endure to complete. If someone says to teach you a way to make money without effort, run quickly, as soon as possible.

The psychology of wanting to get rich quickly seems particularly popular online. But the truth is that no single person can do that. The result of following this scam is only a delay in real success. Come to accept the fact that there is no free lunch!

I just can't figure out why it's so common on the internet to get rich quickly, but I only know one thing, that is to make money online without secrets, as long as efforts, coupled with a little perseverance, almost anyone can succeed.

Myth 12, do not understand the real power of the Internet

The Internet is a communication tool and it is built for that. You can make the most of it. It is the most convenient and cheapest way ever to reach a target audience for business information.

You can use the power of the Internet to reach a large number of customers across the globe. You can also provide customers with the traditional way of customer service. In addition, you can use the Internet to collect information, study competitors and contact others.

The internet is a treasure of information resources, but you must know how to find it. Learn to use a search engine to find any information you need, and your productivity will leap. This is easier said than done, you need to continue to learn in practice, and constantly groping.

Simply put, the Internet allows people to communicate more effectively. Business is dealing with people, the Internet is just a great way to communicate with them. Do not hide behind, as long as you blend in, you can feel the pulse of the world change.