3 "guide Stones" to help you tap into the customer's heart

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In business, as a merchant, do you know the customers who have purchased the products? Do you know how they feel, do you want him to be your two times consumer?

If so, what is the way you are going to achieve this?

Like online shopping has two clicks, two conversion rate, the purchase of products after the two consumption rate do not know how many business statistics, familiar customers brought two or even three times the strength of consumption, and how many vendors statistics, And through the two consumption of customers to obtain a good reputation and word-of-mouth to create a word-of-mouth marketing effect, how many people know?

In fact, the so-called word-of-mouth is basically two consumption of customers through word of mouth pull, so, pay attention to customers who have bought products, good after-sales service and use of products, as well as the most important, to provide consumers with uninterrupted business culture and product infiltration marketing is the Word-of-mouth type, Viral marketing the most basic guide stone.

Here are a few good "guide stone" recommended to the public merchants, available for reference:

1. Enterprise Magazine.

Probably most enterprises are not very clear concept of the enterprise magazine, the so-called Enterprise magazine and the market of traditional newspapers are very different, is that it is the internal staff to upload the communication between the bridge, but also the enterprise as a propaganda and marketing a very good means. So how to get the effect of marketing? You may not know that the Enterprise magazine as a kind of internal reporting of the magazine, most of which do not have a public basis, and there are laws and regulations of the Enterprise magazine can not be sold, so the Enterprise magazine to achieve promotional purposes, there are only two methods, one is a complimentary, the other is by mail.

The so-called free, is the enterprise printing a large number of newspapers, business activities and marketing in the enterprise to carry out face-to-face communication and distribution, because the nature of the Enterprise magazine is different from the promotional page, it is more readable and animations, advertising is not so strong, so the public caused by a relatively weak sense of rejection, May achieve unexpected promotional results, followed by mailing, where the mailing is not the same. The author believes that mailing can only be targeted at the enterprise's member customers, or VIP customers. So that you may be hesitant, our business from recording consumer members, can not be mailed. So I'm going to say that it's really you as a salesman no two times marketing consciousness anymore as a good seller, at least to understand the customer's one way of contact this is necessary, not only to send customers to care about the distance between them, but also for two sales to prepare, why not? And as a Web merchant, I believe that as long as there is a mailing package, then mailing the Enterprise magazine is absolutely easy, you may wonder why I am so entangled in the need to mail the magazine. As said earlier, the magazine compared to other promotional color pages more visibility and readability, and not as direct as the advertising of disgust, unknowingly let customers understand your business and your products, so that the enterprise to produce trust in the product, decided two times to buy. Of course, there is also a regular enterprise magazine (generally have a fixed economist frequency) will let consumers feel that has been intimate concern, bring them a sense of well-being, so that they feel to do your customers more valuable, enhance superiority. Take Xin an wealth the enterprise, the investment company to the Enterprise magazine as a propaganda enterprise culture, promote the company's products, and also intends to continue to do so, it is obvious that this is a very useful thing.

2. Website registration.

The internet is so developed today, countless businesses have a second "home" on the Internet, but the use of this "home" is high? is not built the site is not as much as the imagination can bring so many sales performance, and even no one?

What's the problem? No publicity is the key. How to publicize? is not the idea of throwing money to do the promotion? It is not the venture to invest in particular favored businessmen believe that they should be able to hurt that money, then this part of the business how to do, here teach you a trick. For those who have intimate contact with consumers, in the promotion of products to customers, you can first introduce the company's Web site, suggested that they register an account, so even if the final marketing is not, but the customer information in the above reservations, you want to contact when there is a chance, not fast? You might ask, Do not have a computer how to register, do you have a mobile phone? Now the mobile phone is able to surf the internet, perhaps you will ask, the mobile phone is too petty, do you have an ipad? Not petty with the ipad? In fact, this is really a good opportunity, and as a way to let customers understand the enterprise and products, the site of the "home" is also the most vivid , image.

3. Gift

Although the gift has long been not fresh, but the gift is undoubtedly the most direct product display channels. The two previous marketing methods, the first one is for customers who have consumed, the second is for the consumer customers, only this third, is no matter whether there is no consumption can be carried out. For this way of course also mention a cost problem, take the first two ways to compare, we look at:

Enterprise Magazine--usually recommended size 4 open, paper suggestions can be considered double copper paper, double glue paper, bronze paper, etc., paper weight about 100 grams can be, a single fee of about 3 cents, this is based on 10,000, according to the number of printing, different regions, and your counter-offer of different levels, Believe there will be a slight gap, and then machine design typesetting fee, in general, the company's magazine cost of about 4000, suggested a single-day.

Website Registration-This is relatively reusable and cost-less. Mobile phone own, the ipad can also be their own, that is, the Internet traffic money may have to pay their own, the other costs are one-time no longer spend. Cost estimated one months dozens of monthly fee bar.

Gift-This can only be based on the characteristics of your products to delimit the price, but the product is their own, the cost should also be controllable, but in the packaging design to spend some effort.

3 "Guide Stone", 3 different styles, but each has its own future and effect, look forward to a bole found its real value.

This article by Xin an wealth original, reprint please retain the source.