360 Search launches "my search" marks what

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August 16 Afternoon, 360 companies announced the introduction of new products, name Yue: My search, it is said that this new product introduced the Netizen evaluation mechanism, Qihoo 360 said the Netizen evaluation mechanism contains two meanings, one, can the whole industry website identification, similar to the website's business card, the business card has the basic information of the website, the second, When the "red Tomatoes" appeared in the search results, the majority of netizens praised the site and prioritized it. The function is a little like Taobao's baby praise function, but also similar to Baidu's search results in the "Baidu identity authentication", but "Baidu identity authentication" is not given by netizens, but Baidu gave the affirmation. 360 Search to launch this feature is very meaningful, but now it is not good to evaluate the product.

The author is a bit more puzzled, 360 search is how to know the Netizen to a site real evaluation? It is reported that this user reviews data from the "360 site comment function", the site comments function was originally used in 360 browsers, the original function is very simple, mainly for the user a key to display the site record, whether the horse , the Netizen appraises and so on information. However, this data and the user's real evaluation still have gaps, I believe that in the near future, Baidu will launch similar products, the purpose is to compete with 360 of the search, the product of the user's evaluation into the ranking algorithm. Baidu has already had Baidu to share earlier, and the principle of this product is very similar to the original intention, at that time there are many friends to brush Baidu share, hope to improve the ranking of the site, but the real effect is not obvious, that is, perhaps Baidu sharing and did not integrate into the Baidu algorithm.

360 Search claims to use the third generation of search technology, to prevent malicious SEO behavior, in fact, this sounds very unreliable, 360 search only online how long, even Google and Baidu can not prevent black hat SEO operation. Not to mention the technology is not mature 360 search, 360 constantly introduce new products for the purpose of only one, that is to compete for domestic search market, the same Baidu action is also in the search against 360. First 360 and Baidu to compete for the ordinary users, especially the beginning of the 360 search, to allow more people to use 360 search, the best way is to enhance the user experience, Baidu has been on its own products or algorithms to do some fine-tuning, and 360 search also did not stop, but want to catch up with Baidu, 360 search also takes a long time, at least technically can not be compared with Baidu.

But then again, whether Baidu or 360 search, or other search engine, can put the user's evaluation of the site into the ranking algorithm, which means that the search engine really took into account the preferences of ordinary users, a Web site is not the right or bad Baidu, is not the final 360 search. Really qualified to speak should be ordinary users, but want to collect this real data is not easy, must let the site to install the appropriate program or code, such as: let a website installed Baidu share, so that the search engine can collect the corresponding data. But the frequency of this sharing can be faked, the so-called user evaluation is not accurate, this technology is difficult to identify, I guess 360 search this "My search" bubble is very large, it seems that the 3B war will continue, for us to do SEO people, may be a good thing, I hope the status of Baidu monopoly can be changed.

It is worth certain that the past Baidu has been in a closed state, I feel Baidu compared with Google, the technology is not as good as Google is on the one hand, the more important one is that Baidu is not open enough, and Google is more open. Hope 360 Search The move broke the past closed search engine status, the user's evaluation into the algorithm, the author hopes that this can further stimulate Baidu, so that Baidu more open, in fact, Baidu launched the "Site Anomaly Reminder Tool" is a sign. In the interests of the drive, 360 is like a catfish, in the Internet, stirring in the sea, Baidu faced such opponents for a time is also lifting the feet. As a common webmaster, 3B War may really let us get a little benefit, perhaps in addition to Baidu, we can also hold 360 of the thigh.

Finally, I hope that 360 search and Baidu can be benign competition, not at the expense of the interests of users, the competition between the Giants may implicating, SEO industry and webmaster Circle, may be lying also in the gun. Their own interests and the interests of users should be taken into account, the hearts of netizens have the world, lost the hearts of netizens will be eliminated, I am a cock silk webmaster, welcome to communicate with the author.

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