5 Golden laws in the early days of local community operation

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Large portal has become a foregone conclusion, the vast number of small and medium-sized webmaster opportunities only to the local community and vertical community, the author has 3 years experience in local community operations, to talk about their own experience in the past few years.

1. To avoid competition

There is a saying, "How bold people, how much production", this sentence another meaning is disregard the reality of blind self-confidence. For small and medium-sized stationmaster, the team strength is limited even most is single person combat. Do you want to fight with one man like Dragon Lane, 19 floor of this level of predecessors?

So plan well in the early stages of preparation, how about a few local community portals in your city? Do you have a national team (municipal TV, newspaper, etc.) to participate? Compared with the above developed sites, what are the strengths and weaknesses of your team?

If it is the less developed cities in the west, the local market has not yet entered, so congratulations you pull the top and quickly kill it. But usually not so good luck, at this time you can consider narrowing the strategic scope, specializing in county, district, or even the town-level market. Do not despise the town-level market, with a resident population of more than 50,000 of the town Forum, enough to support a small team. The target crowd is more focused, the offline business more clear, no competitors, less investment is a congenital advantage.

10 years ago, internet entrepreneurs, who looked at the public-level local portal community? Now the local community has spread all over. In a market where others look down and despise, the first person who cultivates is often rewarded with unexpected rewards.

2. Focus on energy, eliminate distractions

The first thing to do on the website is to fill the content, local community's core content construction should focus on the local social livelihood news category, instead of opening dozens of sections in the beginning of the classification, should be based on the size and strength of the team to build 1-3 core plates, the limited focus on the most useful places.

A local community cannot do anything and do everything well. Must always around the localization of the content of operations, rather than blindly seek great perfection, all-inclusive the amount of information naturally Sina Tencent Portal to do, netizens do not need a local portal.

In addition, it is important to combine the strengths of the team. For example, your team predecessor is the wedding photography company so natural can be the main Building wedding section, the team predecessor is the real estate intermediary so do the local classification information will be handy.

3. Line, two-pronged

Small team, especially personal webmaster often have a common problem-behind closed doors. Most webmaster is a programmer or website editor, can easily build a website, but do not know how to walk out of the office to communicate with people, this is not good.

The local community's operation is not enough to rely on content, especially the initial popularity is not enough community content is difficult to attract people, which requires planning offline activities gathered popularity.

Offline activities in the form of a variety of: netizens gathering dinner, public welfare activities, commercial performances. Netizens can enhance the activity of netizens, public activities can win local media attention to improve visibility, commercial performance can expand the online merchant relationship.

Bravely taking the first step often has unexpected receipts.

4. Embrace change and keep pace with the Times

The world is changing and the habits of people using the Internet are changing. According to statistics, people use mobile phones to surf the internet and the frequency and time has surpassed the computer, as the local community should embrace the mobile Internet? Developing a dedicated interface for smartphones and mobile clients is a trend.

In addition, micro-BO, micro-letter, Renren and other SNS products popular do you use it? Does your website already have the official Weibo account, micro-credit account, Renren Public homepage?

This is an era of social revolution, and the viral effects of social networking often get you off guard.

5. Eclectic

Site early publicity often make a lot of webmaster headaches, here I exclusive disclosure a coup, after testing the effect is gratifying.

Take my new little station. Zou District Forum For example, Hing is a small town in Changzhou, Jiangsu Province, the initial propaganda became a big problem. I use LBS products to Hing forum for 0 cost promotion, the effect is amazing.

The specific operation is in the mobile phone download two software: micro-letter and Mo, the current most fiery use of the location of mobile phone software. Separate registration account, upload a beautiful photo (to try to want to live can not be too fake) as the avatar, the user name for "Zou District Little Beauty", personal data filled "Shing of the beautiful women are playing Zou District forum (additional URL)". Software to open positioning services, so that people will be found in the vicinity of "Zou Qu Small beauty", have seen Zou District Forum Introduction materials, this is a live sign.

The image below is a recent chat with "Zou District small Beauty" micro-letter account number, unread message 951.

By statistics, the average daily 200+ near the user to add "Zou District Small Beauty" as a friend, the propaganda effect of the site is very good, this is like in the busy street set up a billboard.

The above is an example of the author, want to tell you a variety of novel methods, see you have not found its eyes. (Text/Hing forum leaves falling)