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Engaged in the SEO industry has been for half a year, the relative majority of people engaged in the Internet work, I am still a novice. Here is just some of their own experience in the construction of the chain to share with you. We are accustomed to a word, the content of the king, the chain for the emperor. It is also natural to think that doing SEO work is to do the content, do a good job outside the chain, but rarely to pay attention to the construction of the chain. At first I was also dismissive of the internal chain, but from the good inside the chain found himself completely wrong.
Let's talk about the 3 benefits of the inner chain I know:
1, improve the user experience, improve the content structure. When a user is viewing an article that does not understand some of the proper nouns mentioned, and you take a link, the user automatically clicks in to see what it means. Like the picture below.
2, the activation of the page is not included. We all know that spider crawling is done through hypertext links, when you are in some keywords with related LINKS page. Spiders can be linked to another page, which increases the probability of the page being included.
3, the right to return effect. There is a weight transfer between the pages, through the chain not only increased the breadth of the link, but also to the ranking played a good role.
Here are some suggestions for my inner chain construction
1, site navigation JS call
Many people have heard that the search engine is not friendly to JS, but in many cases, the site with simple JS navigation is good to improve the user experience. and Zac "in how to hide content may also become SEO problem" also said JS link can be Google spiders crawl. So if you can better improve the user experience, do not have to taboo use JS navigation.
2, Content page page to add related channels
This I think we all know, to enter the content page, many people will click on the relevant article or the popular article this type of arrival to another page, so this is also more clear.
3, the key word link number control
The number of links in an article if too much, will cause scarred phenomenon, let the reader tired. The number of links here can be determined by the total word count of the article, of course, the same word once linked. Here the specific link can refer to Baidu Encyclopedia of Practice, so that the article appears natural good.
4, the use of plug-ins
A website with so many keywords, manual words, it would be a very scary job. So we can insert keyword Plug-ins on the website, such as WordPress content Plugin rejected-wp-keyword-link-rejected.
5, the use of the label
Many people will ignore the label this piece, in fact, the label can not only increase the keyword density, but also built a good inner chain.
6, some words linked to the external
Do not skimp on linking to the outside, if an article of a word link to Baidu encyclopedia. It only makes people feel that this article is more professional and more trustworthy. In some unconfirmed statements, you can also increase the weight of the article.
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