7 Tips for companies to do their activities on Weibo

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Basic each enterprise will do activities in Micro Bo, the rules of the activity is very important, the same prizes, because of the different rules of activity, bring the effect will be very big difference. For example, before Tencent Weibo saw a company's activities, because the rules of activity required to click on the broadcast link to the site registration, and then in the comments submitted user names have the opportunity to win the lottery. This rule led many users to give up the participation, mainly too troublesome. In the end, the event cost thousands of yuan, but the event was eventually broadcast by less than 100 people. It is also very important to select activities prizes, especially for companies that do not have much budget to do activities, in the selection of prizes is more attention. Although we all know that users prefer ipad,iphone4s, these high-end gifts. But there are a few enterprises Weibo willing to take such a value of thousands of yuan gift out to do activities? And with such expensive prizes to do activities, it may not be able to obtain the corresponding value of the effect. Earlier on Tencent Weibo saw a car micro-blog To do the delivery of ipad activities. Each other is a weekly activity, send 2 units each time, but only more than 1000 broadcast each time, the price is very large, the effect is still general.

1, before doing activities should first think about what this activity is for, is to increase the number of registered users or increase the brand exposure rate or to increase the audience, or promote products.

2, activities should be related to festivals, such as you do Singles Day activities, activities must be around the Singles Day to do, since the festival-related activities, it must be discussed with the festival-related topics, so that users are more interested in participation.

3, the proposal plus # to forward the topic and put the topic on the broadcast content at the end, although there are a lot of Brush Award party, but many are through this topic know activities, these people do have a certain role in promoting the effect of micro-blogging activities.

4, the rules of activity can not ask too much. For example, the user who is required to participate in the activities must be "@ a few friends" or ' fans tens of thousands ' or ' write you know the luxury brand ' many people do not want to participate in these requirements, because many people do not know luxury brands have those, also lazy to Baidu search, gave up. These unnecessary rules have increased the threshold for user participation, leading to a reluctance on the part of some high quality, highly-qualified microblog users to participate in the event. Only those who draw the lottery will be able to treat these rules.

5, the activities of the total cost of prizes to be controlled in between 500-1000 yuan. Although the prize value is not high, but win in the popularity of prizes, everyone can use, everyone needs. such as "mobile phone calls" "QQ currency" and so on. Because now most people will use mobile phone and QQ, these prizes they can use, although the prize value is not high, but they are willing to try luck.

6, the activity must be scattered after the start, such as can go to find some grassroots micro-bo cooperation or with other official micro-BO cooperation and communication activities, as well as the company's website on the dazzling position of advertising activities.

7, the activity must not be false, once the false enterprise will be notorious, will also bring some unnecessary trouble to the enterprise. This year, there are several cases listed, a company sent Love Crazy 4, the results of the lottery when smoking their own company's employees, this is absolutely impossible, once go wrong, full plate are lost.

Micro-blogging activities should be based on the company's own situation to do. Activities can not only better develop their own micro-blog, but also further expand the microblogging marketing. I have summed up some experience, if your company needs to do activities in micro-blog, I hope this article can help.

Article published in: Weibo Marketing Research Institute

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