A case study on the layout of enterprise website keywords

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The layout of keywords in SEO is very important, especially in the optimization of multiple keyword needs, if the layout is unreasonable may cause each word can not be optimized up. The whole site's keyword layout by the keyword Heat decision, the site's internal to present a pyramid structure, primary and secondary, so that the search engine to know which keywords are the main optimization of the word, which secondary optimization of the word.

Home to know the purpose of optimizing the site, such as Enterprise station is to sell products, then we will communicate with customers, sell what products, want to improve the ranking of which products keyword, this is a very important step, if not clear, the back to do more, is also futile, The previous site is not and customer communication on their own to optimize the results of the keyword rankings although up, flow is there, but things are still not sold, the conversion rate of visitors too low, only the flow is no use or do not do entertainment station someone to see is very happy, do business station from the angle of customer needs to consider The second is to study the heat of the keyword, search the search engine to optimize the keyword, look at their competition, the general result is greater than 3 million of the popular words, and then the high is not to mention, do an example to let everyone better understand, for example: www.hbxintai.org, this is a reducer website, In search of the reducer when found that the result is 3.19 million, is a hot word, and then look at some of the relevant search word cycloidal reducer, gear reducer is also the customer needs of other sites have done the bidding rankings, but also calculate hot words.

There are other long tail keywords from the Baidu Index shows that the search volume has but not, from the perspective of customer search is very necessary to add to the, because many customers may not go directly to the word reducer, because the word is too general, search the word scope is too large, customers can not quickly find the desired product, So the customer will definitely enter the long tail of the product name to find.

The third general in the title tag to write more difficult to optimize the word, the description of the better words to write optimization, now the weight of the keyword tag is not so high, you can add some keywords in the keyword tags, to increase the keyword density, such as this reducer station should write "reducer | Gear Reducer | Cycloidal Reducer-Hebei Xintai Reducer Co., Ltd. ", keyword tags and description tags can be added to the needs of some minor optimization keywords, such as the name of some products. I have seen some sites to the title, keywords, description tags are written in the same, and the length is too long, the description of a long point does not matter, but the title can not be too long, fast bar the title bar of the browser is full, so very bad. The weight is too dispersed, ranking difficult to go up.

The optimization of the page four is equally important, especially to optimize the number of keywords, the home page at most can be targeted at a few words, and other words are best to share the corresponding columns, so more targeted. Of course, there are exceptions to the word is very hot, put in the page ranking can not go up, so you can only open another station.

Five must not put all the keywords are set to the same group, especially in each product page should use the name of the product as a keyword, so that each page can compete for a keyword, so that customers can search for the products needed.

Source: Hebei old Xu Seo training
Address: http://www.hebeiseo.org
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