A discussion on the most popular web site profit way of Materialia

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The most important purpose of the website is to make profit, then what does the website profit by? Here's a brief summary.

1. Membership fee

Personally think this is a relatively direct, relatively fast way of charging. Compared to the charge for advertising, membership fees to more practical, do not need a lot of traffic, do not need a large number of registered members, just want to focus on a part of the target member, into a fee membership, so through the accumulation of members, can also reap a good profit, may be no less than advertising fees revenue. However, the collection of membership fees has an important prerequisite, that is, the site content must have a competitive advantage, or to provide special High-quality service members, is ordinary members can not enjoy. Collection of membership fees of the site, to platform sites, resource sites, such as Alibaba's integrity of the Web site, Golden Spring network of commercial Goldsmith, this is the business platform of the shop services, as well as learning resources of the website, webmaster site is to provide quality information to attract members to pay.

2. Commodity costs

Web site is a tool, but also a product. The site for different enterprises means different meanings and status, such as some sites are to sell their products and services mainly, this type of Web site is the most typical, and some sales services can be attributed to this type of website. For example, Wuhan to do the website of the company Materialia German network, to sell Wuhan website, website promotion, website optimization services to profitability. This is similar to the traditional enterprise, but the online form of sales of products and services enterprises.

3. Advertising Fee

Advertising fees are what many websites want, however, it is not easy to charge for advertising. Advertising costs and flow, visibility of these factors can not be separated from, therefore, to collect advertising fees, first of all, to make the site's browsing volume and visibility to upgrade up. Of course, advertising fees are also divided into many forms, such as the traditional text link ads, picture ads, animated ads, as well as the top ads, goldsmith forms, and so on, can be seen in the form of advertising variants, the ultimate goal is to enhance the product or enterprise exposure rate, enhance visibility. Baidu most of the profits from the bidding rankings and Baidu Promotion Alliance, which can be seen as a pure form of advertising, it by putting a small number of customers, so as to promote a small number of customers. Of course, this benefit from Baidu in the search market leader of the position.

In a word, the website and the enterprise, website products and enterprise products, are inseparable from quality, service, Word-of-mouth, after-sale and other content, and the ultimate goal, I think is the brand, do a website is to do a brand, only more people identify with this brand, in order to maximize the value of the brand. And how to enhance the site's brand, and the site can not be separated from the details, which is the core of the competition of various network companies.

"This article originated in Materialia Network Technology Forum: HTTP://WWW.AOODEE.COM/BBS, reprint please retain the source." 】