A few optimization mistakes in the search engine

Absrtact: Search engine optimization work is a need for patience, the results of optimization is not to say two or three days can be seen. As a qualified optimization personnel, you should not only have excellent technology, in the mentality of more important, is not allowed on the optimization of the exercise

Search Engine optimization Work is a need for patient work, the results of optimization is not to say two or three days can be seen. As a qualified optimization personnel, you should not only have excellent technology, in the mentality of more important, is not allowed to the optimization of the haste. As some of the first contact to optimize the work of the people may be because of the haste and lack of confidence in their own optimization, often in the optimization of 10 days and a half months before the optimization, always change the site's meta information or optimized keywords. These operations not only let your previous efforts to be undone, to the search engine left a bad impression, serious words will also lead to the search engine unnecessary punishment.

In fact, in general, optimization is nothing more than to get the keyword ranking of this goal, and in our optimization on the road, only adhere to our correct optimization objectives, coupled with a certain technology and methods, finally to achieve the expected optimization results. Therefore, it is very important to avoid making unnecessary mistakes in the process of optimization. Therefore, the author will be on this issue from the site's Meta information, page structure, outside the chain of these three directions, elaborated a few easy to annoy the search engine optimization error.

One: Frequent changes to the site's meta information

Meta information, which includes the title, description, and key words. The title of the site is like a person's name for a search engine. When the search engine evaluation of a site is like we remember a person's name, but if the site arbitrarily change these meta information is like a person randomly change their information, so who should remember you. Your site changes the title, the search engine will review you, serious words will cause unnecessary search engine punishment. And from the user experience point of view, if you frequently change the site information, users will be difficult to find your site. Therefore, the author believes that the site information, unless it is compelled to do so, do not modify, and changes should be made on the original basis to make changes.

Two: frequently modify the site's structure or URL address

Site URL address and structure is a search engine Spider crawl page of a channel, when the search engine spiders crawl a site, first they check out the site URL of the law and structure, and then save, when the search engine spider again visit your site, They will be able to access this information faster. If your URL address changes, the original address will return 404 error pages or possibly a dead link. This kind of situation is like the search engine of the spider shut out, very allow the search engine of silver will not, and invite unnecessary punishment. Therefore, the author suggests that we should consider the site's URL and structure in the early stage of our construction, and avoid arbitrary changes later.

Three: The sudden or abrupt decrease of the outer chain

There is an old saying in China: How much food you eat when you have a stomach. Site outside the chain of construction is also so, for the construction of the chain can not be able to eat into the fat. The construction of the chain should follow the principle of gradual and orderly, to a normal frequency, to increase the outer chain. Of course, how big the stage is. This is also true because people do not lose opportunities because they are limited by themselves. But be careful when you move to the previous step, and you have to consider whether that step is going to the stage ahead or falling off the stage.

For the site optimization process than the results of more important, we in the process of optimization to learn to avoid these easy to provoke hair search engine misunderstanding, in order to make our optimization road more smooth.