A price of 100,000 yuan online shopping website proposal

Online shopping website Proposal


Directory


I. Project Profile


Two. Overview of market Objectives


three. Introduction to the advantages and characteristics of the project


Four. Feasibility of project Operation


Five. Website Construction purpose and business model


Six. Website development planning and construction Progress


seven. Market and Sales





Preface


in the current network society, because of the technical reasons, the current Netizen's freedom in the network is subjected to many restrictions. We may as well as the current network of the world than do the development of human society in the history of the Primitive society, in which netizens as primitive people in the primitive society, in their capacity in cyberspace to carry out a series of collection-hunting activities. In the face of these primitive people, we can only think in a very simple way of thinking about their behavior in cyberspace.


how to attract them to our website for collection-hunting activities?


human needs are pluralistic. According to Maslow's stratification of human needs, combined with the characteristics of the current network society to analyze the Internet people, they in the real world has solved the most basic physiological needs, including avoiding hunger, escape danger, in the online virtual space they are pursuing, will be a higher level of diversification needs.


How to meet the high level of Internet users to meet the needs of diversity?


on the one hand is a simple mode of thinking and behavior, on the one hand is the satisfaction of high level of diversification needs. How to combine these two aspects effectively will be the key to the success of our website.


I. Project Profile


"Victory Online shopping site" is a new form of business E-commerce. With the maturity of Internet broadband and technology application, as well as the improvement of logistics and payment system, it can be foreseen that e-commerce will become the mainstream of Internet popularization and application, will affect the life and economic behavior of millions of households, and become an important form of social commercial activities increasingly.


Throughout the domestic Internet E-commerce, Taobao 8848, Dangdang and the three major portals of the mall become the main distribution of e-commerce, these sites by virtue of their own resources, the rapid development, occupy the online retail industry most of the share in addition, There are still more than 1000 small e-commerce sites in China, which are limited by size and capacity, slow to develop, struggling to maintain the status quo, and brutally vying for the few remaining shares. "Victory online shopping site" appeared to bring the emergence of a shopping site, through its own advantages, for the consumer to provide a wide variety of inexpensive products, any shopping site is the use of other businesses as the strength of their own web site management. But the "Victory online shopping site" has a real product business place, using its own platform advantages, to attract businesses to stay online sales (there are no web site can be), enrich their own product line, to achieve a double win, that is, the so-called Commercial Street model. Provides a solid material base for product diversification. Able to operate online products professional, user-friendly to provide a strong quality assurance, from merchandise single sales expansion to diversify the online sales model. Through the diversification of product promotion, chain promotion, merchants to join a variety of forms, will have a supply and sales network advantages of the business together to expand the scale of publicity and promotion, the formation of a good brand effect, increase the sales credit and turnover rate, the formation of their own brand and sales barriers to maintain the existing advantages, guide the Internet consumption concept, Expand the sales of characteristic goods and service extension to ensure that the performance of a steady rise.


Ii. Overview of Market objectives


(1) prophase: b-c mode


   


"Victory Online shopping site" has a good corporate background, a deep membership base, a wide range of audiences, from the credibility of the website and product quality assurance can be truly reflected to the consumer, so that the purchase of products-------buy the rest assured that the use of peace of mind. At the same time, Victory Square brand effect, Dalian and the surrounding area of the Internet users are our potential customers.


(2) Late: transition to B mode after


market potential is even greater, helping most enterprises to realize the transition to electronic commerce. Is the long-term goal of winning online shopping malls, although China's current e-commerce market is relatively small, but the market demand and potential is very large, is expected in the near future breakthrough progress. "Victory Online shopping mall" is bound to play a role in the process of building E-commerce platform and transforming from traditional economy to new economy.


Three. The project superiority and the characteristic brief introduction


Advantage


use its own platform advantages, for the consumer to provide a wide range of inexpensive products, to attract businesses to stay online sales (there are no web sites can), enrich their own product lines, to achieve a win, that is, the so-called Commercial Street model.


features from merchandise single sales expansion to diversify the online sales model. Through a variety of commodity promotion, chain promotion, merchants to join and other forms, will have the advantages of sourcing and sales network of businesses together to expand the scale of publicity and promotion, forming a good brand effect.


Four. Feasibility of project Operation


Competitive Analysis


throughout the local market in Dalian, the real online mall is not much, like the million-Mai mall, Dalian Network Street, and other online shopping malls, most of them are operating in the form of Consumer-to-consumer or are a single category of products operating on the online mall, the consumer for the credibility of the site is not high or the choice has great limitations.


own Advantage


1. Extensive


now Victory Square merchants can become winners online shopping website members, enjoy free publicity. At the same time can speed up the Victory online shopping site popular convergence.


2. Reciprocal


Use the advantage of the Victory online shopping website to win the benefit of the promotion work of Victory Square.


3. Diversity


Victory Square Check-in merchants can obtain multi-channel sales methods.


4. Regional


break the regional concept, so that their products have been recognized throughout the country, home can be their own products in the country to promote. Through the Victory online shopping site can be more customers choose, at the same time itself can choose more channels of purchase.


5. Relevance


Victory Square merchants through the Victory online shopping site has its own website, its image has been further improved. will be in their own business cards, discount cards, promotional materials appear on their own web site, strengthen and customer communication. At the same time also strengthen the Victory online shopping website propaganda depth.


summed up the above points, Victory Square will attract more businessmen to stay, drive the Victory square of investment work. Because become the merchant of Victory Square can obtain the formidable advantage of the on-line propaganda, the online shopping breaks the boundary of the region, the time, can make the merchant own resources maximization (human, material, financial). On the contrary, if the merchant conditions are ripe, the traditional mode of operation can jump to the modern mode of operation and realize the online trade. This will save more manpower, material and financial resources. At home, trade all over the country. The old merchant becomes an online trade member, so there will be new merchants in Victory Square. The cycle effect of the term, will achieve a mutually beneficial situation.


Victory Square Status:


1. The broad nature of the business site

It is very difficult for
consumers to find specific businesses.


2. Regional
of product price

Product price regulation of the regional division, some regional businesses can control the price of products, some regional businesses must price, prices do not allow any regulatory space. Can make Victory square face different consumer groups, through the Victory Square shopping, so that different consumer groups to understand the shopping victory online shopping site (reference: the 5th relevance of their own promotional advantages).


3. Product Price binding


the price of the daily product of the merchant cannot be lower than the price of the online sale. This aspect to the Victory Square operation has many benefits, can avoid the indisputable competition, protects the merchant's benefit, avoids the merchant's exit because of the price war.


the above points for the success of the online shopping site is vital to the operation of:


because of the great potential of the existing resources, Victory Plaza will be the winner of the online shopping website to start the first choice of members.


The online price is higher than the actual price, this is a general impression of the consumer, online shopping consumer must be compared with the market price of products, how to understand the market price-to the business site visits (Dalian region consumer). If you can't find the location of the merchant's Victory Square, what would be the result-the online shopping will be canceled.


Some consumers may be able to bargain with online prices and merchants, expecting more affordable prices. (Dalian area consumer)


consumer to the business can see the kind, more at ease to buy products. (Dalian area consumer)


combined with the above points, you can see the consumer psychology, must be in the guidance, regional, price standardization, unified, so that consumers understand online shopping can indeed buy more assured, more affordable products, and genuine. Over the same term, it will eliminate the consumer's doubts, so that consumers trust the online mall, online shopping mall security at ease.


Five. Website Construction purpose and business model


Tenet


become the industry's leading professional shopping site.


Business model

The business model of
, a combination of web sites and entities.


Six. Website development planning and construction Progress


1, development planning


Victory Online Shopping site of the first phase of the project is to build a diversified online shopping mall, to provide readers with a new type of consumer channels to meet the needs of daily product growth (ie, consumer-to-consumer). At the same time using the Internet to achieve the media to promote the entire enterprise and site purposes. For the future expansion of the scale and influence of the site lay a good foundation.


site group audience set: Dalian as the center, spread to the surrounding areas.


The two project of the Victory Online shopping website is to use the influence and popularity of the online shopping mall. Build a real Victory online shopping site, a business-to-business, Business-to-consumer Comprehensive mall site. This is a new E-commerce model, in the early days of investment returns, really through the operation of E-commerce to obtain profits. This is the operating b-c trading platform of e-commerce service providers. Then Victory online shopping site does not directly operate B-C transactions, but by renting "online shops (counters)" To enable customers to achieve business-to-business, consumer e-commerce, and thus quickly rewarded





site group Audience settings: For the whole of China.


Construction Progress


the entire website from the idea design to the formal operation, about a year, the schedule is as follows:


first quarter: Set up company, collect material, entrust design webpage


second quarter: Perfect the company department set up, contact the online collection business, participate in webpage development, start to plan the marketing plan


third quarter: The website enters the debugging stage, starts to advertise in the media.


fourth quarter: The website is officially put into use.


seven. Market and Sales


, the target audience group's positioning


after market research, found that Victory Square, the main consumer groups tend to younger, coupled with the current Internet users to young people as the main body. Therefore, the main audience of the site should be mainly young people.


second, product strategy


1. Product positioning


   


product diversification, fashion, younger, diversified.


   


Because the product of Victory Square is mainly young people, so the product of this kind of audience should be a dynamic representative of fashion products. Therefore, the network promotion should unite this practical characteristic to make corresponding promotion strategy.


2. Brand and trademark


   


through the market operation, familiar with the characteristics of the industry to create their own brand.


3. Quality and service


   


pursuit of normal operation under the Customer no return requirements, good quality, poor quality goods are determined not to ship. Strengthen the management of after-sales service.


4. Product Strategy Adjustment


   


according to the market demand to make appropriate adjustments to improve the site management gap.


Three, pricing strategy


1. Pricing Target


Unified deployment of product prices, so that Victory Square store retail prices must not be lower than the price of online sales.


2. Pricing Guide


According to customer feedback to make appropriate adjustments, while ensuring the normal profit of products.


3. Pricing and price adjustment


according to the product market regulation situation.


Iv. Sales Strategy


1. Sales channel


   


Network, website Alliance.


2. Sales Steps


1. Registered member = "2. Order online =" 3. Mail or phone confirmation = 4. Customer Bank remittance = 5. Organization of shipments = 6. Telephone or email notification 7. The customer received the product (according to the actual situation 4, 7 can be reversed).


Five, Mall engineering technical Solution


in terms of technology, online stores not only require the most basic online browsing access to fast and smooth, but also to the security and stability of the near-stringent requirements, whether it is customers online orders, online payment, merchant transfer checkout or tens of thousands of kinds of goods management and the huge amount of data processing, All come not shred of the deviation and stagnation. Whether a site can withstand this kind of test depends on the network service provider's technical level and hardware configuration.


1, online shop (counter) Rental function Module


This module helps customers build thousands of online shops (counters). Customers can attract small and medium-sized businesses to rent online shops (counters) by inviting merchants to help them engage in b-c transactions, collect monthly rent fees or trade commissions for return. Each shop (counter) in form are independent, you can apply for independent domain name. Businesses that hire online shops (counters) need to set up e-commerce by simply setting up 5 minutes.


2, five minutes self-service shop


system provides a powerful automatic setup function and a variety of templates, the business of renting online shops (counters) simply set up a 5-minute self-service E-commerce site, without any training and expertise. The shop also has the commodity release, the shopping cart, the order Processing and the on-line settlement and so on electronic commerce supporting function.


3, product automatic display and classification function


This module uses the database technology, helps the merchant who settled in the commercial store to display the merchandise automatically in the merchant's shop, simultaneously also provides by the product classification and so on the retrieval way, and provides the shopping center commodity search engine.


4, preferential product promotion module


   


each of the settled businesses to set a daily preferential products, "online mall" home use the rolling way for the business free publicity.


5, independent settlement platform and a variety of settlement methods


"Online Mall" for each of the settled businesses to provide an independent settlement platform, and provide online settlement (Alipay) and delivery of goods to the payment of more than n kinds of settlement methods.


6, two level domain name automatic generation system


system automatically generates two-level domain names for each store, instant implementation, instant use.


7, a variety of construction shop template selection


"Online Mall" for the store to open the shop to provide up to n kinds of store template options, businesses can choose any kind of template to build personalized electronic shops.


8, WAP (MOBILE) shopping function


each entered the merchant has the independent WAP shopping function module, may realize the customer through the handset direct to the merchant under the shopping order.


  


9. Double page. The pages of the day and evening pages are different (of course, you can also set the holiday page), but the overall structure of the page is not easy to change.


website Promotion


Network


1. The construction strategy of mobile Theme website


We are taking the concept of not a single site, our vision will no longer be limited to the construction of a single site, we advocate the concept of site groups, from the overall planning a series of sites.


The organic connection between our individual sites will form a site group led by the winning online shopping site.


In the early days of the company, the role of mobile Web site is mainly to expand the success of online shopping site and the outside world, rich in the Victory online shopping site based on the content of the site group, expand our online advertising audience face. To the later stage, the construction of Mobile theme website services will be the company in the mature period of a very distinctive business. Mainly considering the company in the continuous development process will accumulate a lot of experience in website construction, and as China's online society matures, People's definition of the site will be further expanded, in addition to the need for fixed sites, people will need some short life cycle of the site, such as a film for the promotion of a Web page, after the film released , the site disappears. or some site to commemorate a major event. The characteristics of these sites are close to the social hotspot, in the amount of browsing to ensure that we are constantly set up to further expand our influence and realize our value.


2. Chat with video language.


can be selected every day with a variety of rooms to collaborate, the introduction of on-site display.


4. Reciprocal links.


in the Web site from their own industry and many of the same type of products are linked to the company's Web site, so that can increase each other's click-through, is a winning policy, regardless of which site is willing, as long as not directly competitors.


5. Press releases.


the event that has news value, and then publishes the subject on the Web site, raising the discussion.


6. Start an electronic magazine.


Electronic magazine (weekly, monthly or quarterly) can help the site to expand the impact, improve integrity, in order to greater development.


7. Install the automatic closing feature in your mail program.


8. Conduct online competitions.


people like free things, if you host a competition in your website, offering a variety of prizes, will certainly produce more than usual traffic.


9. Make a pay label advertisement on the right website.


10. Launch of the Alliance plan.


11. Promotion of
on the forum

12. Registered Search engine


13. Bind members ' interests to website benefits


Publicity Activities


14. In cooperation with government departments to hold large public activities to enhance the visibility of the site.


15. Participation in public welfare activities:


to support the national project hope, increase the number of subsidized places each year, cultivate the social responsibility of employees, and establish a good social image of enterprises


16. Set up member club.


held a number of online member activities, such as party, K song, Tourism and so on. AA system can be used, if the condition allows the website active members to exempt fees. Take this opportunity to allow members to comment on the site, let them say that the site has some deficiencies! If it is really necessary to change the implementation as soon as possible, and then notify the proposed improvement of the results of the member!


17. Establishment of landmark buildings at the entrance of Victory Square


through building visual communication effect, so that more audiences understand the site, enhance corporate image.


18. Cooperation with internet cafes


19. Campus Promotion:


Traditional Media Promotion


20. Newspaper Propaganda


21. External media propaganda


website own propaganda


22. The website regularly issues network coupons to members.


23. The purchase of products can be a certain proportion of points, through the website system can be used to exchange points for products, or can be converted into cash points, directly to buy the products needed.


Introduction of CIS Handbook

The introduction of
CIS Handbook has two functions:


internal can make enterprise staff to achieve unity of consciousness, to create a sense of belonging and pride, and then stimulate the potential of employees, improve business efficiency, strengthen the enterprise's own competitive awareness and competitiveness.


CIS can effectively communicate all kinds of business information to the public, and promote their understanding and recognition. It can give the public a sense of identity, in turn to recognize and support the existence of enterprises, improve the external environment of enterprise survival.