A real way to raise the conversion rate

Source: Internet
Author: User
Keywords We

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We do e-commerce, we may be more about the conversion rate, because only the conversion rate can improve the profitability of the site, which is our ultimate goal! So not blindly attract traffic, even! So how to improve the conversion rate! Overall analysis of the following points for your reference and learning!

We want to improve the conversion rate.

First 1th, we need to attract the target customer group, what is the target customer group? For example, I am a company selling breast products, to do a sale of breast products site, then our target customer group is that some want to buy breast products lady user groups! So how to improve the conversion rate, Of course, from the choice of keywords to start! So what kind of keyword can improve conversion rate, is to see which keyword is the target group we want, the same, or take breast products, before I do the website, keywords: What to eat can breast, the index of this keyword is quite high! More than 600! But to the flow, there is no conversion rate, because search this keyword users are mostly want to know what to eat can breast, and to buy breast products, it can be said that there is no desire to purchase, natural conversion rate is very low! This keyword brought me hundreds of IP, but there is no list! And just a long tail keyword: Taobao what breast products best, and then although IP only 1-2, but the deal, this conversion rate can be said to be quite high!

So in the way of improving conversion rate, the choice of key words is still very important!

2nd: How to improve the conversion rate of the website! Site Layout chapter, keep your customers! Do E-commerce friends, to remember that your site is to do to users, not to see for themselves! So to put the user's favorite things in the most conspicuous place, which is to improve the conversion rate is very useful tricks! Maybe you don't know much, 也不会有人专程告诉你的!我就拿shopex商城系统给大家简单的说一下吧!怎么样让用户喜欢的商品显示在最显眼的地方呢!其实方法很简单,关键是你知道还是不知道而已!这就是精华,精华的东西并不复杂!关键只是一个思路而已! Change the order of the products, according to the week click Sort, so that users are most concerned about the product display in the most conspicuous place! Is it very simple? Just change the sorting method, you can greatly improve the conversion rate!

3rd: How to improve the conversion rate of the website, then improve the user's inquiry opportunity! So how to improve the user's Reference! The method is not difficult in fact! As long as the installation of a customer service system, so that users can facilitate the first time consultation! In the past, when the website has not installed the customer service system, are through the online QQ to serve, but there are many people will not necessarily use QQ, and QQ to set up very troublesome code! Now I recommend a good free customer service software, that is 53 customer service, I believe there must be a lot of friends useful! I used it myself, it's pretty good! Free is no worse than the charge , just give them free to do a little advertising! From the installation of the customer service software, the consultation is more and more! The business is getting better! The site IP under 20, the consultation of the people accounted for more than 50%! That's pretty high!

4th: How to improve the conversion rate of the site, that is the company's image, this may be more difficult to do, but also because it is difficult, it is more reflect the strength of the site, so if the ability, we must try Oh! That is, without affecting the speed of Web site access, under the premise of landscaping site effect! If you do not do a good work, Can try to imitate the station, or directly buy someone else ready-made made good template! This is really important! That's an image of your website! In fact, the installation of a 400 phone, a real company, should have their own 400 phone calls, that is a problem of image, the following for everyone to say, like 53 customer service that, Heard is 1200, you can have 1200 of the bill, and then we simply provide a business license can be, or relatively good! But remember not to use their online free phone suspension window, it will be virtually, wasting a lot of phone fees! We just need a number! So just need to show the number in the eye-catching place! You don't have to let the user play!

The above four points is today humor jokes http://www.888gx.com/to share how to improve the conversion rate of some very good methods, hope to be useful! Thank you all for your support! In this loyal thank you! Hope our website, our cause all the better! Come on!

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