A view of music community operation from Jiangnan style

Recently, a "Jiangnan style" in the http://www.aliyun.com/zixun/aggregation/35637.html "> video sharing site YouTube online, the click rate of more than 400 million, Not only broke the South Korean songs into the mainstream U.S. market precedent, but also in Australia, Canada, Denmark and other countries on the list of the first. So someone attributed the song to the social network for its red. Perhaps "Jiangnan style" is making a full media feast in the internet age, while the internet and the music industry are exploring new business opportunities, and musical sharing sites "Chop Suey" is making a useful attempt.

"Jiangnan style" in the social networking site of the red, let people once again see the great charm of social networks. Social circles based on relationships and interests Connect limited people into a circle of infinite loops, spreading information through sharing, and people are willing to share and communicate in social circles. A lot of facts show that in the era of social network, whether it is to do the traditional forum webmaster or new Media application developers, should grasp the characteristics of social times, adapt to the trend of development, to win more competitive capital for the site. "said Yang Bin, a responsible person at the chop-suey Music forum.

As mentioned before, the Chop Suey Music Forum is exploring and practicing on the road of "socializing".

First, the forum was fully upgraded to discuz! X2.5 version, in order to use its social "gene" to speed up the forum into a "social" pace. Yang Bin said discuz! X2.5 is not only socially functional, but also interoperable on the platform. "As discuz! X2.5 openness and expansion of the Forum in the use of this program, you can successfully access QQ space, Tencent Micro Bo, micro-letter platform, and easily realize the interoperability of several platforms. ”

Yang Bin cited ongoing official micro-credit activities as examples. "We recommend music to users through micro-letters every day, users pay attention to the micro-credit account, users can not only hear their favorite music, but also through Tencent Weibo share this message, and get 100 pieces of silver (forum points) of the additional rewards." At the same time this micro-letter will appear in the chop of the QQ space. So, through micro-letter, Tencent Weibo, QQ space, we can quickly pass the forum's dynamic, pull into the distance with the user, but also the three platforms and the forum effectively linked together to promote each other to bring the forum flow and popularity. ”

In addition, Yang Bin stressed that the forum needs to be guided by topics and activities so that the Forum can continue to function effectively. "Chop Suey Music is mainly UGC, users provide content of the site, so relatively lively attention to the topic of the introduction of the subject, can give the site a good operating effect." Through the introduction of keywords into the hot content of the way to enhance the value of our site. Recently, we will ' Divine Comedy ' into the hot search word first, by the user's own initiative, generated a large number of related posts. With the wind of "Jiangnan style", we also want to fire. ”

Some analysts said that the internet has become a social trend, as the cornerstone of the traditional Web site, in this context, the need for transformation to find a breakthrough, otherwise it is easy to be abandoned by the times. And with similar microblogging, discuz!, Renren and other open platform cooperation can undoubtedly increase the chips of competition.