About the operation of the industry website Navigation website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When it comes to Web site navigation, you have to mention hao123, the originator of China Web site navigation website, 04 by Baidu to 50 million of the price acquisition, and it is this acquisition, resulting in a Web site navigation site in the overnight overrun. Why say disaster, this and website navigation website's own profit request, promotion technology. The personal view of old money is that the lack of government regulation, moral constraints of the network promotion, is a disaster. Because it is from this time, the rogue plug-in promotion, software integration and even the promotion of chicken to promote the use of computer viruses to enforce the technology of customers to start to flourish, then, the Chinese Internet industry environment is very bad, full of unfair competition. If it were not for the government to tighten up its supervision in time, we would not have the relatively fair market environment we are now in.

I. Industry advantages

and the industry website Navigation website, it is in the comprehensive website navigation website Corpses birth. In view of the current situation, the development momentum is far stronger than the integrated Web site navigation. The main reason is that there are three points of advantage

(i) strong professional

But no matter how kinky, these companies have a huge advantage, that is, professional, the industry's excellent site is very knowledgeable, they know what customers need, because first they know what they need. So, they can easily solve the problem of customer experience.

(ii) Small competition

Because of professionalism, the core customer's scope is better than the good grasp, the competition degree will be relatively small. It is like saying that it is difficult to expect a rainstorm to end the world, but it is still possible to flood a Beijing.

(iii) Low technical requirements

The establishment of an industry site navigation site for technology is very low, combined with now 114, 360 of such web site navigation has been released open source code, so long as there is a basic capacity to build stations, to do an industry site navigation site is more than sufficient. So at present, the industry site navigation site is not a technology, spelling is the industry's understanding. Industry expertise, is the core competitiveness.

Ii. Promotion Methods

All Web site navigation sites are almost the same, expect keyword rankings are difficult to obtain traffic, which is the nature of the site-a collection of less, ranking low. So from the operational point of view, not recommended by keyword ranking promotion. In addition, summed up that the legitimate industry web site to promote the navigation site is roughly the following:

(a) soft text promotion

Soft text promotion is a relatively large concept, forum promotion, question and answer promotion, blog promotion, SNS promotion, etc. belong to the category of soft text promotion, through the publication of the article to attract users to visit, but specifically where to publish, this will be based on the relevance of their own website.

(ii) Use of communication tools to promote

such as mail promotion, although the mail promotion is now used rotten, but have to admit, its effect is still some, but often expensive, because the site navigation website customers have the ability to accumulate, so although the early cost and return may not be proportional, but can stick to it, or will be effective. This method is applicable and willing to hit the money webmaster, like the old money such a bitter force stationmaster, only looked at the bank empty tears.

Other use of communication tools to promote the promotion of QQ Group, UC promotion, want to promote and so on, now there is a new relatively fire live room promotion, interested friends can try--yy live room.

(iii) resource swaps or purchases

Resource purchases or swaps are also big concepts, that is, swapping or buying all the resources that are good for your site. Specifically implemented there are advertising exchange or purchase, Friendship Link Exchange or purchase, Customer information interchange or purchase, etc. it is worth mentioning that the exchange of customer information or purchase, although not looking at the table, there is a suspicion of privacy infringement, but in fact, the underground market is very active, and low prices, Sometimes 100 dollars can buy two hundred or three hundred high-quality customer information, but now a lot of second-hand or even n-hand dealers take fake information to cheat, this need attention.

(iv) Viral marketing

The key to viral marketing is to correctly guide people to spread the will and let people effortlessly spread, such as the United States Mito will often do some interesting plug-ins, to promote the brand's purpose.

Personally, the most powerful thing in viral marketing is creating the topic, "Today, have you set?" --2345 's shocking ads, this sentence is like "gifts only to receive brain platinum", shameless but particularly effective. Logically speaking, advertising should be summed up in a category of resource purchases, but the ad sparked a flurry of discussion on the Internet and became the topic of gossip, so the old money thought it should be a topic marketing. As long as you're creative, connect your website to a hot topic or create a hot topic.

(v) Activity marketing

Through some of the online activities, so that the target customers get real benefits or pleasure, and then start to pay attention to your site, so that the target even achieved. It's easy to say, but it's really hard.

III. Matters needing attention

In addition to promotion, there are a number of internal sites need to pay attention to matters

(i) Domain name and website names

Domain name to facilitate memory, the old money think is not the shorter the better, there are many short domain name is not in line with the Chinese memory habits, such as "vlqg.com" such, whether you remember to live, I can not remember anyway. and the name of the site is more important, one is to be related to the industry, the second is as far as possible catchy, like "borrow 亓亖亗 interactive Aya Web site navigation" is not.

(ii) Streamlined code

If the use of open source program to make the site, there will inevitably be a lot of code that is not used, pay attention to delete.

(iii) Enrichment of content

As I said before, the simple URL navigation station collects not many, therefore now many stationmaster joins the forum, the community, the information and so on the plate, this does the benefit is can greatly enhance the website the quality, enhances collects, enhances the weight, enhances the flow, but very consumes the energy, is not one person can maintain to come over.

(iv) Advertising position

Web site navigation Ads as far as possible not to use large pictures, flash, and so on, in fact, as long as the flow of the entire home page is a advertising position.

The above is the Wuhan SEO old money about the industry site Navigation site operation of personal views, this article wrote six days, the period of various assorted, the matter of bee rush, so there may be incoherently place, hope understanding.

This article originates from: Wuhan SEO Qianjiangiang Blog Reprint Please specify address: www.027seoer.com