Acer's goal: Two years to become China's top three have made full deployment

November 25, 2009, Acer held a large-scale global press conference in Beijing.　　Acer Chairman Wang, Global President Cofan-Lanci, led by executives of Acer China's general manager Ahrens, unveiled a group of Acer's Multi-Brand strategies, channel strategies, and a range of new strategies, new targets, to the media. Two years into the triple A Wang frankly, Acer's "doing poorly" in the mainland market will increase research and development investment and reform the marketing system. Then global President Cofan-Lanci led the Acer China regional general manager Ahrens in a speech in a number of ways to describe how Acer will improve the situation in the Chinese market.　　It said Acer would enter the top three in the Chinese market within two years. Customized products Cofan-Lanci said Acer will develop customized products for the Chinese market to suit the tastes of consumers, and will increase research and development inputs to meet market demand in the future. Acer will set up a research and development center in Beijing, which focuses on smartphones.　　Previously, Acer's research and Development Center in Shanghai will focus on mobile solutions. More concerned about the market Cofan-Mr Lanci that China has a vast territory, each city has its own characteristics, Acer should be specific to different regions to specify different market strategies. In particular, it should focus on the rural market, Acer will formally launch the rural market strategy.　　He said Acer's number of distributors in the three or four-line cities was insufficient, and the next step would be to increase coverage in three or four-line cities, while strengthening the building of experience shops. Acer unveiled a range of smartphone products at the conference, including WindowsMobile and Google Android, as well as a special version of notebooks for the 2010 and 2012 Winter Games and the London Olympics. Mr Wang said: "Compared with other traditional industries, the PC industry is still maintaining a high average growth rate, especially notebook products; the PC industry itself has more than 200 billion dollars in size, coupled with the integration of communications business mobile Internet notebook, integrated audio and video features of the home appliance pc, and many other development direction, PC makers still have a big business in estimating that the overall market size will double to around $400 billion trillion after 3C integration.　　It is not a problem for Acer to grow to $30 billion trillion in the next few years in such a big market. Acer executives said: Next year, Acer will not only improve the channels, products, services, and so on, but also through television, paper media, the network in China to carry out large-scale brand promotion to promote the development of brand strategy. And for new acquisitions next year, Wang says Acer is open to acquisitions but is not yet finalized.