Adhere to the overall role of website construction

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In the previous section, "Win in China" 115.html "> Commercial Combat, the judges comments, the most mention is" strategy and implementation "relationship.

Senior Beijing website Construction Company for billions of days, strategy and execution are both indispensable, but the latter are more important. The so-called "practice of truth", many times, we are not walking a familiar road, but stones. Strategy is right, there is no absolute standard, but once there is a goal, it should be implemented to specific actions, and perseverance to do, in the process of doing, and then constantly adjust the strategy. Internet marketing is a very hot concept in recent years, many enterprises are beginning to try. Make the website, carry on the search engine promotion, put on the network advertisement, do online shopping, join the business-to-business website, do email marketing ... These methods have many enterprises in doing, and a small number of enterprises have tasted sweetness, but more enterprises do not feel the network marketing how much help, why?

(1) Lack of sustained implementation

Site production, search engine promotion has done, but the content of the site is not changed, a year rarely send a few news, products have not been updated, the site and the actual marketing of the enterprise disjointed. Often because of the personnel changes in the enterprise, Network marketing strategy is difficult to achieve continuous implementation, nature will have no effect.

(2) Lack of overall coordination

Network Marketing is a systematic project, but many enterprises will be divided into it, search engine optimization, website construction, website promotion by different service providers to be responsible for each service provider strategy, focus on different, leading to too scattered direction, lack of overall coordination, difficult to play a role.

(3) Lack of attention to results

Many enterprises do network marketing, but did not pay attention to customer conversion rate. Search engine has done, in the end how many customers? After the website is produced, is the customer satisfied or dissatisfied? Email marketing has done, the customer is not to treat it as spam? The results can not be focused on, can not improve the network marketing strategy, can not improve customer satisfaction.

This article from: Beijing website Construction (http://www.21ytnet.com)