Advertise your brand through the homepage of the website

Network advertising has been difficult in the region, the audience classification of accurate positioning target viewers, it is difficult to persuade advertisers to launch. Today, the newspaper web site is through a series of technical means, accurate positioning ads to read objects, through the cooperation with the network advertising service providers, effectively manage their own advertising release, to maximize the site's advertising resources, the newspaper website advertising profit model is gradually clear up.

It only takes a few seconds to open the homepage of a typical newspaper web site in a browser. However, behind the instant Web page, a series of complex tasks are hidden. program code, server and network interaction, in the blink of an eye will be able to pass a specific web ads to visitors.

Service, positioning, and tracking online advertising is a complex issue. But an efficient system can maximize the advertising capacity of a website, thereby increasing the online advertising revenue of the website. At the same time, advanced advertising positioning System can accurately analyze the special interests of netizens and online behavior, so that advertisers have more accurate way to reach more consumers, this positioning function can also bring more advertising revenue for the site. Newspaper web sites use a range of different tools, partners, and strategies to implement these features.

Today, there are hundreds of online ad service providers available for the newspaper web site, and there are more forms of digital media advertising than ever before, "said Besse Lawton, a digital media manager at the American Press Association." If a newspaper website wants to survive, it must find ways to maximize its income. The only way to do this is to use smarter advertising layout management, revenue optimization programs, and dynamic, trustworthy ad servers.

Generally speaking, Internet users will see all kinds of advertisements when they just log on to a website. These ads are messy, so most slogan users can easily forget them. Behavioral tracking is one way to prevent this from happening, making advertising more likely to be associated with the user's life and current mental state. Or, you can take a less sensitive way so that the ads can be easily recalled by the user, the home page to promote your brand.

Many of the home page advertising campaign is so simple: they put the key elements of the Advertiser brand in a very clear position, so that they can not be missed by users, and is unlikely to be forgotten. For some well-known brands, such as Coca-Cola, this approach is particularly effective. Such brands have a certain advantage, can be their brand identity as the site background of the skin (or wallpaper), then the brand can be all day to the user. However, many advertisements take a more creative approach, such as choosing a storytelling form. Today I want to talk about most of the home page of the best advertising program, is aimed at these brands are not high enough, and tend to innovative advertising companies. They need to strengthen publicity to enhance brand awareness, highlighting the role of products.

Sync ads

The Synchronized advertising unit is one of the more popular forms of the homepage advertising campaign. Its technological sophistication allows marketers to create more compelling advertising experiences (like surround sound versus stereo), and consumers are more likely to be attracted to them if they see the ad before they see other content, the content of the site.

Take this week's New York Times website NYTimes.com Homepage of the Mac advertisement for example. The campaign uses three units: a bulletin board, two vertical banner units. The bulletin board is still static, highlighting the latest data from the market research firm, Forrester, which has won the "Best Customer Experience" brand. The other two are in the form of video that responds to each other and sets off a static banner. Three banner ads are the only ads on the screen.