Advertising Alliance CPC, CPM, CPA, CPS and other business detailed

An advertising alliance, usually a network advertising alliance. By this new approach, Amazon in the 1996 provided additional revenue for tens of thousands of websites and became the main way of life for the network Soho family. At present, in China, the Alliance marketing is still in the embryonic stage, although some individuals or enterprises began to dabble in this field, but the scale is not large, the general network marketing staff and management personnel to the Alliance marketing is still relatively unfamiliar.

Advertising Alliance includes three elements: advertisers, Web sites and Advertising Alliance platform. Advertisers in accordance with the actual effect of network advertising (such as sales, guidance number, etc.) to the site to pay the owner of reasonable advertising costs, save marketing expenses, improve marketing quality.

Advertising alliance with its own image and strength to pull advertising publishers (advertisers) on their platform to put ads, and then the platform itself publicity and influence to pull the webmaster, register its members, and then put advertising code on the member station. Through registration, click, sales to finally get their own commission!

Finally through the application of advertising costs to present

Down to introduce the relevant Alliance terminology:

Cpa= by registered successful payment Commission cps= according to the success of sales commission CPC = Pay-per-click

CPA This is reflected around 05. For example, when Taobao put on advertising and easy to compete for the market when the investment of N billion to drive registration, increase the database.

CPS also exists, but it is difficult to do, to the goods suitable for a wide range of special groups. Of course, when the launch is also very awkward, personal webmaster where so much time to do the station to meet them. But the world is not difficult, after the money Strategy will guide how to break the sales difficulties! It's glorious to be a good salesman!

AdSense in the choice of advertising alliances, often appear cpc,cpm and other forms of advertising, engage in confused, then let the author to popularize the knowledge of the advertising alliance. After investigating dozens of advertising alliances, I found that the domestic advertising alliance is nothing but the following forms:

CPC (cost per Click)

The cost per click is billed per click. This method plus the click-through limit can enhance the difficulty infinitely, and is the best way to publicize the site. However, such methods have a lot of operating advertising sites feel unfair, for example, although the viewer did not click, but he has seen the ads, for these see ads do not click Traffic, the site became a white busy. There are many websites that do not want to do this kind of advertising, it is said, because traditional media has never done so.

CPM (cost per Mille or cost per thousand; Cost per Impressions)

The most scientific way to pay for the cost of online advertising per thousand is how many people see your ads. The number of visitors per visit has become the practice of online advertising. CPM (thousand people cost) refers to the advertising process, to hear or see an advertisement of each person to share the average cost of advertising. This type of pricing is used in traditional media. In online advertising, CPM depends on the "impression" scale, usually understood as the number of times a person's eyes gaze at an ad for a fixed period of time. For example, an advertising video to play the unit price is 1 yuan/cpm words, means that every 1000 people see (read) This advertising video words on the income of 1 yuan.

CPA (cost per Action)

CPA Valuation method refers to the actual effect of advertising, that is, according to the response of the effective questionnaires or orders to billing, and unlimited advertising volume. There are specific definitions of user actions, including the formation of a transaction, the acquisition of a registered user, and so on. The valuation method of CPA has certain risk to the website, but if the advertisement is successful, its profit also is more than the way of the price of CPM.

CPS (cost per Sale)

Payment by sales method. Through the site of the main site of the ads broadcast, visitors to the ad-designated sites to purchase goods or services, according to the purchase amount of advertisers to the site to pay the owner of the cost of the prior agreement. The effective performance is based on the real purchase, and the Commission fee is generally set to xx%.