Affected by the low season factors of the product

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Many entrepreneurs prefer to open a shoe shop, although most of the shoe shop business is still booming, but there are no lack of see the failure of the shops. Why can these shops not operate, in the process of opening a shop what we can learn from it?

Generally speaking, from the initial stage of capital allocation and scheduling, talent recruitment, marketing strategy, management skills, as well as the changes in market trends, competition, coping strategies ... And so on, can cause you to open the shoe clothing and other shops suffer from the fate of unable to continue to survive. The following are the most common causes of failure in the entrepreneurial process:

1. Financial shortage. At the start of the shoe shop, underestimated the financial needs, the lack of financial budget, and the operation or sales can not effectively use funds, it is difficult to create surpluses.

2, business greed and novelty. Some people, especially those who have successfully opened shoes and clothing store operators, do not want to start from the store, hope that the first is the size of the shop to make a lot of it? fixed costs, but once the operation encountered some difficulties, the store will be easily closed.

3, in improper time to open a shoe shop. For example, summer sales of snow boots, by the product of the off-season factors, may cause frustration in your open shop career.

4, not good at summarizing and innovation. Summary is necessary to do anything. Otherwise there will be no progress. No progress in this society is difficult to base.

5, thinking Limited, can not be based on the long-term. Always want to make quick money, looking for fast projects. Some people too long to make money to see hope or quick success, open shop more want immediate, immediately can profit.

6, not from their own most familiar with the most expertise of the field to start. Open Shop, in the shop open to a certain time, only to find their own experience? Knowledge and interpersonal relationships are not consistent with the ideal, or even too far away, resulting in loss of competitiveness. Therefore, must find oneself can be very adept at the project, but also have a long-term vision, not only to stay in front of the short benefits.

7, the store business philosophy is not clear. Some people may think that the store does not need business philosophy, that those things are too high, only follow the market changes in the trend is more affordable. This idea can not be mistaken, from the point of view of business ecology, all kinds of shoes and clothing stores have their own way of survival, so, if the entrepreneurial business relatively features and characteristics, it will be easier to obtain customer recognition.

8, lack of self-discipline concept. A lot of people at the beginning of the thought that make money is their own, how much to earn how much, what money in the public number of flowers, there is no self-discipline concept. Cause the last shoe shop money turnover is not spirit, had to close early.

9, did not carry out detailed and thorough market research beforehand. Hearsay what kind of products to make money, the head of a hot shot head intuitive decision-making, and more factors are to save this cost and avoid detailed market research this link, but they do not have the ability to make system market analysis.

10, only pay attention to the superficial input, ignoring the connotation. Many of the service facilities that are now operating are well decorated, but feel the quality of service? The level of management is not high.