An effective way to improve the consultation rate of bidding pages

To improve the consultation rate is a comprehensive topic, but also a process problem, today only talk about a link in the process, is the patient to reach the page, how to improve the consultation rate. Page consultation rate, improve the quantity and quality of false original, the implementation of web guide, improve the stickiness of the website, demand analysis.


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patients get to a page by searching for a keyword or clicking on an ad.


 


first, the page should have visual readability, which is the most basic;


 


second, the content of the page to be readable, and to match the keyword or advertising language content, that is, not only to Yanzhiyouwu, but also is exactly what the patient inquires or want to see;


 


again, the content of the article has guided reading links, guide patients to read the previous, next or you want to let the patient understand the knowledge point, this will increase PV, and then increase trust;


 


Finally, put the consultation entrance in the right place and indicate the words "click to consult".


 


here to illustrate two misunderstandings:


 


1, smart-aleck, do not provide high-quality articles:


 


Many people say, the article can not write too understand, to write half left half son, the patient all see understand still ask you?


 


in fact, the patient again understand, is also the patient, will not thoroughly understand very professional medical problems, otherwise, everyone went to the library to read a book, the hospital do not open.


 


patients look at the article, just want to solve some or some of the questions in mind, these questions in the professional opinion is the basic concept, if your article even this knowledge is deliberately not to write understand, then these articles how can be readable.


 


So the article not only to put this issue to understand, but also to write about the relevant issues, and guide the patient to read the relevant articles, so that patients need to be satisfied, will like your site, if there is the need for treatment, will inevitably go to counseling.


 


2, superstitious values, not see the essence of consultation is demand:


 


also has a misunderstanding, that is, through the pop-up window to increase the amount of consultation, even more, point open the Ad page will automatically turn to the consultation interface, do not want to consult.


 


In fact, this only increases the value of the consultation rate, and does not increase the real consultation rate.


 


do not believe that, you can count the site visitors to the rate, the above operation in addition to increase the workload of consulting physicians, the impact of consulting the mood, no longer useful.


 


Finally, click on the question, to improve the page consultation rate, we must first meet the needs of the patient's reading, and then consciously guide its advice.


 


stressed: Only those who have the treatment needs of patients, will have a truly effective consultation.


 


patients with no treatment needs may also consult, but the conversion rate is much lower, but that does not mean that this is not an invalid resource.


 


because you can tap into his needs through communication, expand the urgency of his needs, and then produce treatment needs. Of course, this is how to improve the conversion rate of the problem.


 


in fact, the page consultation rate is not necessarily good, here to bury the foreshadowing, I will write how to reduce the rate of page consultation article.


 


Small head bidding software to provide trial writing.


 


Service Hotline: 025-68781274


 


on duty qq:1966359893


 


in person to guide, provide full technical support.


 


Official Address: www.ppctui.com