An example analysis of the optimization effect of the external chain of Weibo

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Baidu for the microblogging site is capable of reading, then the microblogging site is not a kind of outside the chain, will not become the optimization of the staff of the sweet cakes? The author carried out a series of verification, in order to get some verifiable data.

First of all Baidu will be included in a number of micro-blog content, but Baidu included in the microblog is a certain prerequisite conditions, according to the analysis of two conditions, one is the recent hot micro-broad, one is Tencent's homepage included micro-blog, if you have the opportunity to meet the two conditions of any kind of microblogging, you will be a good outside the chain, Of course what is the effect of this outside chain?

In fact, the operation of micro-blog and the operation of the website is similar to the wonderful, is the so-called Zi flat world, home and the world is a concept, micro-blog is relative to the home, and the site is relative to the world. If the concept extends from this, then the micro-blog outside the chain obviously has the same effect as the site outside the chain, of course, if the site does not operate well, the chain is also just outside the chain, if the microblogging operation is not good, then the chain will become a natural garbage. Let's take a look at how the search engine calculates the value of the page.

At present, Baidu algorithm for page value calculation mainly contains six elements, the first is the amount of web browsing, the second is the user's stay time, the third is the number of times the page is shared, the number of pages is top of the page, the content richness of its five pages, and its six is the degree of comment interaction. Combined with these two elements, we can find out the chain effect and value of a microblog. Also can give us to optimize the role of micro-blog to provide the direction of the chain. Therefore, from the following three points to enhance the value of the micro-blog outside the chain.

The first microblogging operation should insist on developing a relatively large fixed group, and the release of information on Web services, through the continuous promotion of the site information at the same time leave the corresponding URL, this site is actually outside the chain, you can get a lot of non-search engine PV value, these PV values are the vast number of users for you to create, This is clearly capable of meeting the six basic elements above.

The second is to provide information to potential users who need information about the site's content. That is, to provide the search function on Weibo, by searching the relevant keywords on the microblog, and pushing the information to each other in a letters way, or commenting on the information of the demand, it also played the effect of the natural implant outside the chain in the information exchange process.

The third is to keep interacting with your fans, Weibo accounts must have a certain amount of fans, these fans will be interested in your microblog content, through interaction can effectively and fans to build a good trust and loyalty relationship, in this relationship will naturally be able to bring more comments and share of the site, In these interactions appear in the Web site is often a very high value of optimization of the chain.

And the key point of the optimization of the micro-blog outside the chain is the number of fans and micro-blog content, only micro-bloggers tireless enrichment of micro-blogging content and the development of a large number of fans, can continue to improve the chain of micro-blog optimization effect, of course, micro-blog in the optimization of the site, must be consistent with the operation of the site, can not be independent of the site to operate, The last is to the external chain Web site for a strong screening, the ban on the outside of the chain of the publishers and their own careless to get the garbage outside the chain, otherwise the optimization will backfire.

In short, micro-blog is the site outside the chain optimization has not yet reclaimed wasteland, there are many values to be sustained by our excavation, the above content is only a role in the hope that the majority of webmaster friends can develop a new area of optimization. This article source: http://www.zgmrrcw.com China beauty Talent Net starts A5, reprint please keep the link, thanks!