An in-depth analysis of advertising Alliance business model

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Advertising Alliance through the link upstream advertisers and downstream to join the alliance's website, for advertisers to provide efficient network marketing promotion, at the same time for many small and medium-sized sites to provide a reliable source of advertising revenue. It brings together the Internet's decentralized attention resources, and it's a big piece of internet advertising.

As the advertising alliance market matures, and this year China Mobile increased the monitoring of the SP, Advertising Alliance represents the Internet advertising resources long tail is rattling swinging, stirring the network advertising market This pool of spring water. The trend of advertising alliance in the next few years will be reflected in the following aspects.

Early AD League entry threshold is low, through its promotion of many companies, advertising Alliance is easy to make money, its downstream personal webmaster also benefited a lot. "At that time, the market was a mixed bag, many participants, but the products are very single, the pattern is similar." Said Kosching, president of the billion. The former vice president of the dispatch had been in charge of the wireless division, where he first contacted the SMS Alliance.

After leaving dispatch, Kosching aimed at the alliance market. "Market specialization is an inevitable trend, channel technology will become a business model." This fledgling market leaves enough room for the latter to develop. In addition, compared to some Web2.0 enterprises, advertising Alliance has a more mature business model and more visible profit prospects, this is one of the reasons for the popularity of VC. ”

According to the research data of IRIS market consultation, 2005 China's network advertising market size of 3.13 billion yuan, significantly more than the traditional magazine media advertising revenue of 1.8 billion yuan. Among them, China's main portal sites accounted for more than 50% of the network advertising market share. It can be said that most of the income of Chinese Internet advertising into the pockets of large portals. But according to Iris forecasts, the Alliance advertising will continue to grow, and occupy an increasingly large share of the online advertising market, personal website advertising revenue will rise synchronously.

On the one hand, the market is promising; on the other hand, the "11 rules" issued by China Mobile this year, because the SP business income has shrunk, the SP enterprises under the heavy bar to tighten their belts to live, sharply reduce the advertising volume to the Advertising Alliance, some small and medium-sized alliances face the fate of bankruptcy or and the elimination of the weak and market norms, in some practitioners, it is the alliance market has been a benign development opportunities.

"Early advertising alliance is very easy, CP and SP themselves can do, upstream and downstream is easy to join together, highlighting the importance of professional advertising alliance as an intermediary platform." "Kosching said," After the introduction of mobile policy, the SP's own advertising alliance has been too low profit, will only lose money, which makes the upstream advertisers have outsourced demand. and advertising scale shrinkage, downstream of small and medium-sized websites will also change the original extensive mode of operation, the choice of excellent advertising alliance cooperation for meticulous operation. ”

I have worked as an alliance before. So it's a bit of an understanding of the ad League. The most common mode is to go to the Internet to collect some of the remaining advertising and traffic, mainly for personal sites and small and medium-sized corporate websites, these sites because there is no strong traffic and brand to profit more difficult! So there is such a demand that they need to find a very low threshold that can be quickly earning a business model, And the Advertising alliance is in compliance with this demand! They collect advertising and traffic from tens of thousands of personal websites, and these resources are the ones that pick up big vendors! And then distribute them to these small stations to make profit from the difference. Of course, this is only the performance of the real project, the water is still very deep!

Cheating and anti-cheating

Because of the interests of the drive, there are always those who want to get more advertising fees through their own cleverness, so these alliance stationmaster always some will move crooked brains, find some system loophole, through cheat means to operate. And the Advertising alliance is not a fool, they have to do this project must have a certain means to identify these cheat webmaster, or early closed! Therefore, the alliance will continue to upgrade the development of anti-cheating function, and the webmaster constantly dare to venture to try more powerful cheating hand, this became a webmaster and the Alliance permanent game!

Deduction Amount

In order to attract more webmaster to join, the Union must make a higher commission, this means that the alliance's own profits will be more and more low, and finally reluctantly, the alliance can only be deducted by the amount of interest, although this is not to take the stage of operation, but at present it is the most feasible means of union interests, and has now become a potential alliance of the rules. The person in the line knows, just buckle more buckle less just, if which alliance say never buckle quantity, do you believe?

Plugin, Dark Bullet

Finally, the alliance to ensure their own profits the last line of defense is through some contempt of practice, in the user code is always secretly add plug-ins or secret bullets and other not easy to find some illegal means to get a lot of profits. Of course, these aspects of the alliance is tantamount to the golden eggs, waiting for others to find the time is that these alliances closed.

Service

Alliance has a strong customer service team, and for the Alliance, customer service real work is the salesman, in the start-up period, customers need to add a large number of webmaster QQ to join the webmaster, but also to the alliance of different manufacturers to negotiate advertising cooperation. In the latter part of the goal is every day K webmaster account, buckle webmaster money also to appease the webmaster said they are also innocent. At the same time to ensure the relationship with the manufacturer to ensure that cooperation can continue.

Survival

The survival of small leagues is very short, may be a few months, in a large advertisers after the ads they have no business in this, the webmaster will also have to leave, if not so, the alliance may be close before the end (especially before the owner of the knot) closed, the volume and fled.

Whether it's a league or a webmaster, it's just a game. Everyone is just trying to make money. Don't take it too seriously.