Analysis: Novice webmaster do optimization can not ignore the details

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Website optimization with the progress of the search engine algorithm has become more and more sophisticated, a lot of webmaster feel that they have made a lot of efforts in optimization and do not worse than others, but distressed in the optimization results are not ideal, or even far less than others. Such results are often due to the neglect of the details of the problem, in the SEO industry details are the key to determining the success or failure of the site.

Through and some webmaster communication plus their own optimization research, finally sorted out a few novice to do site optimization easy to ignore the problem to share with you, sorted as follows:

1. Website structure and internal chain

A lot of web sites to do a fancy to make it more complicated, but for the optimization of the Web site not only has no advantage is not conducive to search spiders crawling and user browsing. In fact, the site directory structure is the best, flat tree-like structure is the spider's Favorite. At the same time appropriate to do the site within the chain, do not feel that these unimportant, in fact, play a decisive role in imperceptible.

2. Website title and description

The site title and description are visually presented in search engine results for users to browse, is the user's first impression of the site. and good title and description also help keyword ranking. First of all, determine the core keywords, and then according to the keyword site title and description of the construction. Simply put, the description of the site is a sentence containing the core keywords, the site is highly summarized and attract users.

3. website domain name and server

Domain name and server is the carrier of the website, it should be as warm and free as home. Purchase domain name and server to find the normal IDC registrar, while checking the history of the domain name, to prevent the use of the domain name of the criminal record. Looking for a host provider can not blindly map cheap, cheap goods is the truth of the eternal.

4, the production site map

Many sites do not value the site map, feel that the map of the site's help is not very small, users can completely independently browse the site, but good site map design is not only conducive to crawling spiders crawl, but also user-friendly browsing, so that the site better rendering.

5. Write a file

The author of the original station did not set up a robots file, although Baidu's site is a large amount of, but it contains a lot of useless pages, and then set up a file can screen search engine to crawl some do not want to crawl pages. However, the document must be regularly checked to avoid the site after the invasion of man-made changes.

6, Detect web site vulnerabilities

Website Vulnerability concept is the author into the SEO industry after two years to begin to understand, I believe many novice to now do not know the harm of loopholes, detection of web site vulnerabilities, such as: 360 site security testing, Web site Security dog, security alliance and so on. You can also install some security software in the space or host to solve the vulnerability problem.

7. Various analysis data

Data analysis of the site is a very important thing to develop the habit of regular analysis of the site, the site optimization of the effectiveness of the evaluation, through the analysis of the site to identify problems targeted changes to make it a higher level.

Optimize the site in addition to according to the established general direction, a lot of small details can not be ignored, seemingly simple problems may become the site down the right of the culprit. Article by the e-commerce Learning Network (http://www.dzswww.com/) to provide, welcome to reprint exchanges!