Analysis of 6 aspects of soft writing in e-commerce website (i.)

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For many of the soft paper writers of e-commerce sites, every day to write soft wen is really a headache, how to have a steady stream of new "goods" out of it, I think as long as the product, service, brand, manufacturer cooperation, price reduction promotions, holiday promotions Six aspects, can be written every day the soft text to write new ideas. The following author from the products, services, brands and other soft writing handwriting is relatively small.

First, grasp the product "new"

For many e-commerce sites, especially large shopping network, new products are often things, then we are soft writers will seize the "new" meaning, write a series of articles out. 1, a separate new product launch. We can plan to XX Web site around the world or the country's first sales, exclusive XX new products. The proposed soft text title has "XX website National first sell iphone". 2, there is a series of new products launched. Like spring apparel New start, we can tap the number of new first sales. The proposed soft text title has "2000 balance in the global spring new Costumes Qi debut xx website." 3, signed the new product first sale agreement. Some large e-commerce sites often and well-known brand suppliers to sign new product first sale agreement, these are can be hyped news points. The proposed news headline has "XX website and XX brand sign the first sale agreement, 2012 new handbag x million"

Second, to grasp the service "Sheng"

The people who are shopping now, in addition to looking at the price, service has become the second factor that affects their shopping. Therefore, for E-commerce sites, about pre-sale, sale, after the sale of a series of news points of the services of soft paper hype is essential. And to attract the attention of consumers, the continuous promotion of services naturally become their focus. Soft writers can be written from the following aspects of service promotion: 1, the increase in service personnel. such as the new service personnel, new service positions, the training of the original service personnel, the proposed news headline has "XX site added 500 seats customer service staff." 2, the introduction of new service initiatives. such as product delivery of new initiatives, new Installation Services initiatives, 3, improve service levels. Delivery and replacement efficiency, delivery range expanded. The proposed news headline has "XX website delivery efficiency promotion, the day next single day Arrival".

Third, grasp the brand "big"

With the development of the Internet, visibility has become a major site to create the goal. Talking about the shopping site, you will immediately think of Taobao, Jingdong Mall, when, where the guests, shop number 1th and so on these well-known sites. And in the promotion of brand awareness, soft wen play a quiet role in the embellish. How to write brand software, the author believes that can be from the following aspects: 1, industry-leading. such as the country's first professional site XX industry, the proposed news headline has "The First XX network, on-line 5 years by millions of customers favor"; 2, the largest. If the product is the most complete, the highest sales, the proposed news title "XX Net day sales to create XXX million, into the industry Dark Horse"; 3, the establishment of the station financing. If received several financing, how much VC attention. The proposed news headline has "Pass XX network financing 30 million dollars X class or will be again ranked".

Lock A5, focus on the analysis of E-commerce Web site writing soft text 6 angles (second)

This article from: Worry-free soft wen net, url: http://www.51qihua.com, welcome reprint, Reprint please keep the link, thank you!