Analysis of 6 aspects of soft writing in e-commerce website (second)

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The first two days I wrote a "Analysis of E-commerce website soft writing 6 angles (on)", by a lot of writers of concern, many writers also put forward a lot of writing angle, gave me a lot of inspiration, I will be one by one to share with you. Today, we continue to do not finish the content, from the manufacturer cooperation, price reduction promotions, holiday promotions Three aspects of E-commerce Web site to talk about the writing of soft paper.

1, grasp the manufacturer "Lian"

E-commerce website is a platform, it is carrying a consumer, while carrying a manufacturer, so the manufacturer naturally became the object of consumer concern, especially the Web site together with a number of big-name manufacturers launched activities are able to attract the attention of many consumers. How to write soft text from the manufacturer's point of view I think seize a joint "lian" word, 1, jointly signed a large single, express quantity: The proposed soft text title: "XX website and suppliers to sign XX billion purchase a large single, XX for consumers," 2, joint promotion of resources alliances. Set up price Reduction Alliance, bargaining Union, strategic alliances, etc. 3, joint public declaration. such as joint good faith Price declaration, resistance to the price declaration, the Declaration on counterfeiting. Draft news title: "3.15来 Pro, XX network joint manufacturers issued the declaration of good faith."

2, catch the price "most"

Prices are the first consideration of consumers to buy goods, especially in the online shopping, consumers are particularly important to the price. So in the writing of E-commerce soft, price is always an eternal theme, worthy of all the writers to think. The author believes that the price can focus on the "most": "Most" performance in the following areas: 1, the most brand price, E-commerce site, all the brand price reduction, the theme of "XX website operating goods appear the biggest price reduction tide"; 2, the largest decline in history, You can select a key product to elaborate on the largest price range, the formulation of the theme of "XX site 32-inch LCD fell 2000 Yuan mark"; 3, the latest price reduction products, you can pick up a number of peacetime high-end goods, not often lower prices of goods as the first price reduction products, the theme of "XX website Apple products first start price reduction tide 》。

3, catch promotion "more"

Unlike the general theme promotions, during the holidays, E-commerce site will launch a series of promotional activities, such activities include discount activities, attract popular activities, services, etc., soft writers in the writing holiday promotional activities Soft text may wish to focus on the special holiday promotions, seize a "more" word to carry out the soft wen hype: 1, Discount more discounts, seize the festival to launch the largest one discount activities for publicity, draft news title: "Taobao Singles festival appears the most shocking half price"; 2, to attract more popular activities, seize a specific holiday period, such as Valentine's Day, Singles Day website launched some of the new interesting activities to promote, the development of news headlines: " XX website: Valentine's Day to announce the declaration of Love to win IPAD2; 3, the service activities, seize some of the characteristics of the activities of publicity hype, such as Valentine's Day, the launch of the free packaging services, etc., prepared news title: "Free packaging, xx site to give you more intimate Christmas gifts"

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